Account Lead - Analytics & Insights - 12 month FTC

Data, Analytics & Insight
London, England

Description

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Account Lead (12-month FTC)

Analytics & Insight, London

 

If you require any adjustments or additional support during the recruitment process, for any reason whatsoever, please let us know at [email protected]

 

At EssenceMediacom we want to eradicate inequity. We don't tolerate it and when we see it, we act. We attract, support and develop our talent without bias and strive to foster the empathy, creativity and diversity of thought needed to drive meaningful change for our people, our clients, our industry and our society. WPP and GroupM have already made strong commitments to combat racial injustice. While we are part of this group, we know we have an individual responsibility as an employer and an industry leader to fight against racism. That’s why we have pledged the following seven commitments.

 

Even if you don’t meet all the requirements, that’s okay, and we encourage you to apply anyway to find out more about whether this is the right match for you.

 

Did you know that marginalised groups including women, people of colour and people with a disability are more likely to discount themself for a role if they don't feel they meet every requirement or understand the reasonable adjustment that can be made? This is why we encourage connection and conversation to ensure that everyone has the opportunity and information needed to find the right role, for them. If this role isn’t quite right, you may be the perfect fit for another – so go ahead, apply and find out!

 

 

Who are we?

EssenceMediacom’s Analytics & Insight team houses all of the data, effectiveness and insight specialists within EssenceMediacom. The team has one purpose – to ensure that every media planning decision is fuelled by the best data and insights available.

Our Analytics & Insight team is crucial for our client’s success by delivering a data-driven approach to media strategy, planning and activation with an emphasis on accountability and innovation.

An integral part of Analytics & Insight is our Data Science & Modelling team which specialises in marketing analytics. The Data Science & Modelling team is committed to building connections along clients’ business journey to ensure they can make the right decisions to optimise their business performance. We do this using a vast range of analytical techniques which are bespoke for each business question and client.

Our areas of expertise span market mix modelling, budget setting and allocation, forecasting, brand equity modelling, launch volumetric studies and conjoint to name but a few. Our primary focus is on getting insight out of data and analytics in order to provide recommendations for clients that are realistic, relevant and above all actionable. We are a team of 50+ experts, working across more than 25 clients in the UK and globally. We analyse over £600m of communications spend each year, covering 15% of UK media spend which means we are the leading experts in our field.

 

Overview of role

 

Reporting to a team Director, the Account Lead is responsible for the running a team of analysts, overseeing and fronting the analytics projects across a number of clients. The Account Lead is the day-to-day client contact, understanding their business, building relationships and capitalising on opportunities to grow our analytics further.

 

 

3       best things about the job

 

1.       You’ll be at the cutting edge of the most advance analytics in the media industry. Seeing the industry improve and change from the very front.

2.       You’ll be working in a close-knit friendly team who are there to support you at every stage of your career. We truly work as a team!

3.       You’ll be constantly learning and challenged. No two days will ever be the same, and every day there an opportunity to improve on everything that has gone before.

 

Measures of success

 

 

In three months, you would have:

  • Developed a good working relationship with your Account Team and Direct Reports and delivered high-quality work on assigned projects.

 

In six months, you would have:

  • Successfully managed your first client project end-to-end, building a strong relationship with the client whilst managing and supporting development of your team of Direct Reports.

 

In 12 months, you would have:

  • Led the delivery of a number of projects, demonstrating an ability to anticipate and manage Client needs. Built a reputation as an expert within the Client team and contributed towards the development of the departments overall strategy and direction.

 

 

Responsibilities of the role

 

  • Lead a team of 3-6 direct reports with responsibility for their growth and development through regular feedback
  • Ensure delivery of best-in-class analytics projects to our clients
  • Deliver significant income annually with a large amount of complexity to the role
  • Be the senior analytics sponsor, responsible for the overall client relationship and quality of work delivered
  • Drive efficiencies and improved ways of working with your team
  • Challenge and stretch outputs of client analysis
  • Take ultimate responsibility for integration of our analytics with all EssenceMediacom departments
  • Co-lead commercial excellence across the department
  • Contribute towards the department’s annual income growth targets

 

What you will need

  • In-depth knowledge and experience of Market Mix Modelling and other techniques within the media industry
  • Experience working with clients from a variety of sectors
  • Able to anticipate and manage the needs/demands of senior clients, by using influence and negotiation skills
  • Ability to remain calm under pressure
  • Sound judgement with proven experience in delivering solutions and decisions that positively impact EssenceMediacom or client businesses
  • Solid knowledge of typical tools and techniques used in marketing analytics
  • Keen attention to detail with a questioning mindset
  • Ability to juggle multiple projects/clients
  • Advanced Eviews or other statistical software user
  • Knowledge of programming language (e.g. R, Python) desirable
  • Strong commercial acumen

 

About EssenceMediacom

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.  

EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.  

 

 

*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at EssenceMediacom London*

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