Regional Associate Director

Comms & Strategic Planning
London, England


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 About EssenceMediacom   

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers helps our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.     

EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.     


*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at EssenceMediacom London*   


Regional Associate Director    


Overview of role    




Mars Wrigley is the world’s leading manufacturer of chocolate (including Snickers, Galaxy, and M&Ms) chewing gum (Extra), mints, and fruity confections (Skittles), whilst Mars Pet Nutrition boasts some of the world’s best-known & loved Pet food brands – including Pedigree, Whiskas, Sheba, Cesar and Dreamies.    


EssenceMediacom has worked with Mars for many years in many key markets and we have a very strong relationship with them – we work very closely not just with the Mars Communication & Marketing teams in Europe but across their total business. One of Mars’ key pillars is ‘Mutuality’ which is reflected in the way they work with us as an agency partner.    


We are very proud of the work we have done with Mars in driving growth for their brands and this has been recognised with a host of awards - including Media Week, Campaign, and Cannes.  We believe these awards are a testament to how closely we work with Mars and our integrated approach, both within EssenceMediacom and working in partnership with other agencies.    


Mars is embarking upon a transformation of their communications, moving away from their legacy model of mass-reach broadcast-led marketing. Future growth will be driven through a sophisticated understanding of audiences, their growth potential, and the ability of content and communications to target audiences at different stages of their consumer journey with relevant messaging in service of driving outcomes.    


  • Accelerating transformation to an intelligent reach model​
  • Reinventing Reach​
  • Connecting at meaningfully personal moments​
  • Proven growth through integrated brand experiences (brand through to D-Commerce)​
  • Establishing actionable 1PD framework​
  • Deploying agile content model​
  • Driving performance through the funnel
  • Continued pressure on reach-based media pricing to drive efficiency or re-deploy.


Reporting of the role   


This role reports to the MW Europe Lead   


The 3 best things about the job   


1.Joining at a time when our relationship with MW has completely transformed   

2.You will work with some of the best people in the industry and work closely with some of our best talent across a full WPP team. With a direct report of the Engagement manager to support you   

3. Opportunity to develop and showcase your skills by pushing forward network communication across the region.   

In six months, you would have:   

  • Delivered a step-change in the planning and strategy of your respective cell
  • Built strong relationships with your key clients and agency partners.
  • Delivered truly full-funnel campaigns, in which brand and shopper are working in tandem in our planning, activation & measurement.
  • Supported markets in shifting spend towards biddable and addressable as part of media transformation.


In 12 months, you would have:   

  • Delivered an improvement in client satisfaction scores through your improvement in the relationship.
  • Demonstrated the impact of the evolved approach towards biddable and addressable, both on long-term brand metrics and their impact through the funnel.
  • Outlined an approach for how we innovate in campaigns for 2025 annual planning and drive thought leadership.


Responsibilities of the role   

  • Ensuring the Media 2025 vision is delivered through brand strategy and campaign development.
  • Main point of contact on respective cell (Gum, Bars, or Bitesize) – leading the day-to-day client relationship and bringing in the transformation leads (data, measurement, strategy, biddable), where relevant.
  • Manage Account Manager working on the cell with you.
  • Drive close integration and collaboration with agency partners across Integrated Brand Experience.
  • Key contact for Media, Portfolio & BCC leads at Mars MW
  • Support the strategy lead to devise annual regional media strategies for your cell, across key strategic brands
  •  Lead campaign toolkit strategy as part of an inter-agency team
  • Devise an addressable strategy and media audience matrices at the brand level
  • Work with transformation leads to drive Media 2025 acceleration across biddable, addressable + IBE
  • Work closely with MW joint business partners
  • Work with local markets/clusters to ensure cultural nuances are fed into regional strategies and that regional strategies are deployed successfully 

What you will need   


  • 5+ years in a comms planning role (ideally including some regional/global experience)
  • A passion for marketing and how media integrates into the wider ecosystem.
  • Strong written and communication skills, with the ability to explain and manage complexity.
  • Opinionated expert on audience and market issues
  • Have a proven track record in building and sustaining collaborative relationships.
  • Experience managing more junior members of the team.


What we can offer you.   


  • Company pension scheme
  • Private medical insurance
  • 25 days holiday (increases with length of service)
  • Life assurance
  • Permanent health insurance
  • WPP share options scheme.
  • Discretionary bonus scheme
  • Free eyecare vouchers and money off glasses
  • Extensive training and development
  • Corporate gym memberships
  • Cycle-to-work scheme
  • Interest-free travel loan
  • Free breakfast (cereal and fruit)
  • Smart shopper (online discount on a variety of products)


Sounds good? We’d love to hear from you!   




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