Digital Director (12 month fixed term contract)

Programmatic, Biddable, Paid Media & SEO
London, England

Description

    

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Overview of role    
As Digital Director, you will be responsible for ensuring that Tesco and Cancer Research UK view the agency as an industry leader in the delivery of tangible business growth. Supported by a team of social and programmatic specialists and working alongside the EssenceMediacom Data and Tech community, you will be able to deliver innovative and future-facing data and media solutions, with a particular focus on leveraging clients’ 1st party data to drive intelligence. You will work with key client stakeholders to consult, implement, and assist with key decisions about both performance and client data.  You will be expected to generate significant business performance improvements for clients, as well as incremental revenue opportunities for EssenceMediaCom.   
   
Reporting of the role   
You will be reporting to the Jo Wright, Digital Partner, Business Group 3.   
Supported Line Manager: Oliver Betts, Partner, Head of Data Strategy & Platforms   
   
3 best things about the job   
  • You will be a senior performance figure in the agency, able to build a cross-agency community to learn and share from successes, elevating EssenceMediacom’s performance capabilities
  • You will work with the UK’s largest client datasets (Tesco and Cancer Research UK) and lead transformational award winning digital and data solutions
  • Data and performance are no longer just siloed in digital media, you will be designing the future for addressability, measurement, and marketing growth for our clients
   
Measures of success   
In three months, you would have:    
  • Developed a relationship with key client stakeholders to understand their challenges and business objectives
  • Become part of the leadership team of Business Group 3, starting to identify opportunities to deliver best practice around data-driven and performance marketing and work closely with key specialist leads
  • Be confident to challenge the account teams to ensure proposed solutions always have a data-driven lens
  • Reviewed planning principles on the accounts and ensured that best practice in data and performance is being considered and adopted
  • Understood the clients’ technical infrastructure, including analytics, clean rooms, and creative solutions
  • Instigated relationships with key 2nd party data partners to open up potential opportunities around data utilisation on behalf of your clients e.g. Dunnhumby, Nectar, IRI, Amazon
  • Created performance growth plans to identify and create roadmaps of the key media workstreams and initiatives for 2024 and beyond for all identified clients
  • Established yourself as part of the Performance community, contributing regularly to online forums and in-person meetings
   
In six months, you would have:   
  • Produced, published and presented, in conjunction with the central Data Strategy & Platforms team, best practice training documents and guidelines in the use of data and technology products and solutions
  • Delivered key data-driven workstreams, identified through the Data Growth Plan, showcasing the positive outcome they have delivered for the clients
  • Aligned the data-workstreams with performance and addressable media ambitions, to create a holistic transformation agenda
  • Developed relationships with key stakeholders within WPP, including Choreograph, Acceleration, and GroupM, to benefit your clients and wider team
   
In 12 months, you would have:   
  • Grow the performance capabilities of your team, building confidence when junior team members are talking to clients and ensuring all best practices in implementation are followed
  • Deliver incremental revenue to the business through introducing and delivering EssenceMediacom paid for tools, solutions and services that are out of scope
  • Grow the capabilities and understanding of the wider Business Group 3 community with regards to Data and Technology
  • Enter and win awards with the work you have helped to achieve with your clients
  • Lead the Performance component on a new business pitch
   
Responsibilities of the role   
  • Provide thought-leadership and direction to the clients and teams with regards best practice utilisation of data and technology and performance planning
  • Help establish a defined way of working through greater utilisation of data across the performance planning and buying process (and be able to quantify the change you have made and the outcome it has delivered)
  • Be the key driver behind growing revenue from data and technology initiated projects and services
  • Lead a team of biddable programmatic and social specialists to deliver and better client growth KPIs
  • Help establish a performance discipline within EssenceMediacom
   
   
What you will need   
  • To be passionate about all things digital, data and technology with a deep understanding of the digital landscape and industry trends
  • Expert knowledge of performance and data, with a key focus on 1st party data
  • Strong client services and project management skills
  • Ability to demonstrate creative and innovative solutions to problems and challenges posed
  • Substantive, authoritative and credible – someone who will be able to quickly influence senior colleagues, clients and partner agency people
  • You can roll up your sleeves and dive into the details where required
  • You are intellectually and interpersonally adaptive; willing to learn, teach, lead and follow
  • You are enthusiastic, a team player, ambitious and eager to make an impact
  • Hands-on knowledge of working with 1st, 2nd and 3rd party data including CRM is a distinct advantage
   
About EssenceMediacom   
We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.     
   
EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.     
   
*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at EssenceMediaCom London*   
   
   
   

   


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