Consumer Insights Analyst

Job ID 2020-0323

Marketing/Brand Management Stamford, Connecticut


Description

Position at Conair LLC

Consumer Insights Role: Consumer Insights Analyst

 

Cuisinart, a brand leader known for innovation in home kitchens products is searching for a team member to join our growing consumer insights and research practice at our Stamford, CT location. If you have a passion for consumer products, the insights behind the research and can contribute to guiding both product development and business decision making with your contributions, this is the opportunity for you. Come join a growing marketing communications team that is dynamic, cutting edge and thought leaders in the industry.

 

This is a new opportunity that will play a critical role in supporting the cookware, bakeware and cutlery (non-electrics) businesses with market intelligence and uncovering consumer insights by using both qualitative and quantitative data. By providing guidance to our non-electrics division through critical consumer insights and research data analysis, you will play a crucial role in helping to continue to grow our business.

 

Responsibilities:

 

  • Be the analyst for syndicated data feeds from NPD for the non-electric categories for cookware, bakeware and cutlery.
  • Educate marketing on best practices and application of market research
  • Track relevant consumer trends and share out to the division
  • Manage home field testing and research
  • Track relevant trends to support upcoming product launches
  • Experience with multiple insights and syndicated data platforms
  • Leverage strong storytelling skills to develop impactful reporting and output to various departments and ultimately drive action across our non-electric categories.

 

Requirements:

 

  • Bachelor’s Degree in Marketing, Business or Communications
  • Experience in qualitative and quantitative research methodologies and techniques.
  • Strong analytical and problem-solving capabilities
  • 5-7 years’ experience in market research with a CPG background highly desirable
  • Strong analytical and problem-solving capabilities
  • Proven ability to interpret data, tell a story, and provide actionable insights
  • Proficiency in syndicated data platforms (e.g. NPD, Nielsen)
  • Experience with Online Survey Tools (e.g. SurveyMonkey)
  • Intermediate level of understanding of data visualization tools (Tableau, Domo, etc.)
  • Experience with Microsoft Office Tools (e.g. Word, PowerPoint, Excel)