Assistant Marketing Manager
Job ID 2023-01480
Description
About the Company:
Conair LLC is one of the largest, most successful, and well-recognized consumer products companies in the world. Over the past 60+ years, Conair has evolved into a global organization, offering personal care products, kitchen appliances, cookware, and professional beauty tools under more than 25 brand names in over 120 countries, with revenues exceeding $2.5 billion.
About the Brand:
Join the cutting edge of professional barbering and styling with BaBylissPRO, Conair’s premium brand redefining grooming and beauty tools through innovation, design, and superior performance. Rooted in a legacy of craftsmanship and trusted by top barbers and stylists worldwide, BaBylissPRO has become a symbol of excellence for professionals and an increasingly sought-after brand for consumers.
Our portfolio spans precision-driven barbering and grooming tools and high-performance styling tools, all engineered to deliver control, power, and results you can see and feel. From clippers and trimmers that push the boundaries of modern barbering, to dryers, irons, and stylers that elevate creativity behind the chair and at home, every tool reflects our deep connection to the professional community.
Award-winning products, bold collaborations, and trendsetting design fuel our cultural relevance and keep us ahead of the industry as it evolves. We champion barbers and stylists as creators while expanding our consumer reach through premium performance, education, and inspiration across channels. If you’re passionate about building iconic brands with purpose and want to help shape the future of professional grooming and styling, this is the place to do it.
Position Summary:
Be part of building a premium styling and grooming tools brand that’s shaping culture, not following it. As an Assistant Marketing Manager on the BaBylissPRO team, you’ll work on a premium brand trusted by top professionals and loved by consumers who care about performance, design, and style. This role gives you hands-on experience shaping how our products launch, look, and live across social, digital, retail, and professional channels.
The Assistant Marketing Manager is a hands-on product marketing role focused on the day-to-day execution and operational support of BaBylissPRO’s styling tools and grooming portfolios. This role plays a critical part in ensuring products are accurately represented, properly supported, and flawlessly executed across internal systems, creative development, sales materials, and retail/digital touchpoints.
This is an ideal role for a detail-oriented marketer who thrives on organization, process, and execution, and wants to build deep product and marketing expertise within a premium professional brand.
Responsibilities:
Product Marketing & Portfolio Execution:
- Support day-to-day marketing execution for the BaBylissPRO portfolio, ensuring product details accurate and consistent across channels
- Own and maintain product-level marketing materials (including but not limited to product presentations, product one-pagers, spec documents, and internal reference tools), ensuring accuracy and cohesiveness
- Manage and update pricing tools, price lists, and SKU information in partnership with brand, sales, operations, and other cross-functional teams
- Assist with item setup needs including product descriptions, naming, feature/benefit articulation, and system inputs
Marketing Execution
- Assist in the development of consumer and professional marketing assets across digital, social, packaging, retail, and sales collateral
- Partner cross-functionally to support go-to-market execution for new product launches and core programs
- Manage timelines and day-to-day coordination with internal teams and external agencies to ensure projects are delivered on time and on brand
- Support best practices and process improvements across brand touchpoints to drive consistency and efficiency
Insights & Analytics
- Assist with the analysis of performance data across campaigns, launches, and channels to assess effectiveness and identify opportunities for optimization
- Support post-launch and post-program evaluations, translating learnings into recommendations for future activity
- Monitor market trends, competitive activity, and consumer behavior to inform brand decisions
Sales Enablement & Collaboration
- Help coordinate and communicate product value propositions to sales teams through compelling selling tools and materials, ensuring accuracy and updating as needed
- Partner with sales and customer marketing teams to ensure brand strategies are effectively translated at retail and online
Budget & Operations
- Support Brand Managers in the management of the brand marketing budget, including tracking, reporting, and reconciliation
- Ensure spending aligns with financial guidelines and planned priorities
Team & Culture
- Contribute to a collaborative, high-performing team environment through strong partnership, accountability, and continuous learning
Qualifications:
- Bachelor’s degree in marketing, Business, or a related field
- Experience: 3+ years in marketing, preferably in Consumer-Packaged Goods; Beauty / DTC and B2B experience a plus.
- Proficiency with Microsoft Office, experience with PIM systems a plus
- Strong analytical skills with the ability to interpret data and translate insights into clear actions
- Experience supporting brand plans, product launches, or integrated marketing programs
- Comfortable working cross-functionally with sales, product, insights, finance, and creative teams
- Strong written and verbal communication skills, with experience presenting to internal stakeholders
- Detail-oriented and highly organized, with the ability to manage multiple projects and timelines
- Familiarity with brand positioning, messaging development, and marketing execution
- Exposure to digital marketing channels and performance metrics; experience with tools such as Circana, Stackline, Google Analytics, or social analytics platforms a plus
- Curious, proactive, and eager to learn with a strong sense of ownership
- Passion for brand building, consumer insights, and the evolving beauty and personal care landscape
- Knowledge of digital and social media landscape and channels
- Ability to innovate, develop and execute against all product initiatives working collaboratively as well as independently
Environmental Factors:
- Working conditions are normal for an office environment
- Assist with the preparation, packing, and distribution of product samples for meetings, photoshoots, and events including lifting and handling boxes as needed
- Must be able to sit for extended periods of time
- Must be able to use a computer keyboard and view a monitor for extended periods of time.
- Occasional weekend travel; approx. 3-5 times per year
- This role requires on-site presence Monday through Thursday, with the flexibility to work remotely from anywhere on Fridays
What we offer:
- Comprehensive Medical/Dental/Vision plans
- Generous Paid Time Off Programs
- Life & Disability Insurance
- FSA/HRA/Dependent Care FSA
- Paid Parental Leave
- 401k and company match
- EAP & Employee Wellness Programs
- Volunteer Days Paid Time Off
- Free breakfast and lunch at Stamford location
At Conair, we inspire our customers with innovative high-quality products and brands
that enhance their lives.