Manager, Enablement - Target.com
Job ID 2023-01459
Description
About Conair:
Conair is a global leader in the design, manufacturing, and marketing of high-quality Culinary and Beauty products. With a portfolio of trusted brands such as Conair, Cuisinart, Waring and BaByliss PRO, Conair is committed to winning in ecommerce. Joining Conair's growing Ecommerce team offers the chance to shape the future of a globally recognized brand while driving innovation in a fast-paced, dynamic environment. You'll be at the forefront of expanding our digital presence, optimizing the customer journey, and making a direct impact on business growth.
About the Position:
The Manager, Enablement – Target.com will play a key role in supporting Conair’s growth on Target.com. In this role, you’ll collaborate with sales, marketing, creative, operations, and external partners to deliver best-in-class content and execution.
Your primary focus will be enabling the omni sales team with retailer-specific Ecommerce solutions that improve the digital shelf, enhance the guest experience, and unlock growth opportunities across Conair’s Beauty and Culinary categories.
Key Responsibilities:
Retail.com Strategy Support
- Partner with sales to identify growth opportunities and assist in translating them into actionable plans for Target.com.
- Provide tools, insights, and best practices to help drive performance across Conair’s portfolio (Conair, Scunci, Cuisinart, BaBylissPRO).
- Collaborate with Director, Retail.com Strategy & Enablement, to execute retailer-specific initiatives to ensure alignment with business goals.
Ecommerce Platform Optimization
- Support optimization of product listings (titles, descriptions, images, A+ content) to improve visibility, conversion, and consumer engagment.
- Work with internal partners on PDP content, digital shelf health, and SEO performance.
Growth & Scalability Initiatives
- Assist with product launches, seasonal campaigns, and promotional events to ensure smooth execution on Target.com.
- Help identify opportunities for scalable solutions that streamline workflows and drive consistency across categories.
- Review online assortment and channel strategy, including assessment of marketplace opportunities.
Performance Analytics & Competitive insights
- Track category performance metrics (sales, traffic, conversion, content scorecards) and share insights with the team.
- Support competitive analysis to identify best practices and whitespace opportunities.
Operational Excellence
- Partner cross-functionally to resolve operational challenges in fulfillment, pricing, or item setup.
- Ensure new product launches and marketing campaigns are executed seamlessly across platforms.
Qualifications:
- Bachelor’s degree in Business, Marketing, or related field.
- 3-5 years of experience in Ecommerce, digital merchandising, or retail.com account management.
- Strong understanding of retail.com ecosystems and platforms (Target, Walmart, Ulta, etc.).
- Experience managing or enabling Beauty or Culinary categories preferred.
- Proficient with analytics tools such as Circana, Partners Online, or Power BI.
- Strong communication, organization, and project management skills.
Mindset:
- Results-driven with a focus on optimizing category performance online.
- Highly collaborative, customer-centric, and data-informed.
- Passion for Beauty/Culinary and innovation in digital retail.
Environmental Factors:
- Working conditions are normal for an office environment.
- Must be able to sit for extended periods of time.
- Must be able to use a computer keyboard and view a monitor for extended periods of time.
- This role requires Minneapolis, MN office on-site presence Monday through Thursday, with the flexibility to work remotely from anywhere on Fridays.
What we offer:
- Comprehensive Medical/Dental/Vision plans
- Generous Paid Time Off Programs
- Life & Disability Insurance
- FSA/HSA/Dependent Care FSA
- Paid Parental Leave
- 401k and company match
- EAP & Employee Wellness Programs
- Volunteer Days Paid Time Off
- Free breakfast and lunch in the Stamford office
At Conair, we inspire our customers with innovative high-quality products and
iconic brands that enhance their lives.
Are you passionate about this opportunity but worried that you don’t have 100% of the experience we’re looking for? We still want to hear from you! Apply online and let us know why you would make a great addition to Conair!