Data Analyst

Job ID 2022-4397

Data Analysis Navi Mumbai, Maharashtra


Description

Position at WebMD

WebMD's Health Services business enables employers and health plans to provide their employees and plan members with access to personalized health and benefit information, decision support technology that helps them make informed benefit, provider and treatment choices and provides telephonic health coaching services.

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Education: B.Tech/B.E. / MSc Statistics
Experience: 4+ years

Position Requirements:
• Minimum 4 years’ experience in data analytics domain and content optimization
• Minimum 1 year experience with databases such as SQL Server, Oracle, MS Access, etc. and strong SQL skills with ability to write SQL queries from scratch
• Excellent web analytics skills and the ability to analyze complex sets of data
• Proficient with Microsoft Excel (including pivots, formulas, and macros) and PowerPoint efficiently to digest the data and correlate multiple data points
• Ability to extract and analyze large amounts of data and draw actionable insights and recommendations
• Ability to collect data from multiple sources including web, product, and customer databases to create combined views
• Knowledge of web development tools will be an added advantage
• Experience with Google Analytics, Omniture and Tableau experience will be good to have
• Experience with Database technologies such as Oracle, SQL Server, Vertica will be an added advantage
• Ability to quickly identify and address operational and process issues
• Ability to understand data relationships, provide insights and deliver results
• Experience with reporting and analyzing web metrics
• Excellent verbal and written communication skills

Role & Responsibilities:

• Responsible for the production, analysis, and communication of standard and ad hoc reporting on key data associated with MDEdge’s content program
• Produce regular reporting on the performance of content series, articles, and member behavior
• Perform analytics to understand and measure success of programs, including click through analysis, retention, reengagement and A/B testing
• Provide historical performance, trending and benchmarking analysis
• Work with sales and marketing teams to promote relevant content
• Produce daily traffic analysis for the MDEdge Network sites and identify key influencers
• Use traffic trends to project monthly traffic levels and coordinate with stakeholders in member marketing and editorial on plans
• Analyze campaign performance reports and develop ongoing reporting/presentations outlining program insights and recommendations
• Provide insight on data trends and anomalies, making recommendations where appropriate to improve business performance
• Provide counsel on email and site tagging to facilitate tracking and reporting.
• Ongoing analysis of our customer database providing insights to marketing managers about database
growth/changes, website activity patterns, response trends by marketing channel
• Create monthly target lists and generate monthly email usage reports for 3rd party vendors