Senior PPC Team Manager
Description
ABOUT THE ROLE:
Are you a natural leader who is passionate about driving business growth through strategic online paid search advertising? Do you thrive in a fast-paced environment where you can mentor talent and let data drive your decisions? We're seeking an experienced Senior PPC Team Manager to lead our multi-national team of Paid Search experts.
In this pivotal role, you will move beyond daily execution to oversee the holistic strategy of our PPC department. You will be entrusted with leading a team of specialists, ensuring they have the guidance, tools, and strategies needed to succeed. You will define the roadmap for our best brands (BetMGM, LeoVegas, Expekt amongst others), manage high-level stakeholder relationships, and ensure we are maximizing return on ad spend (ROAS) across the board. This is an opportunity to shape the culture of a high-performing team and contribute directly to the company’s revenue growth.
YOU WILL BE RESPONSIBLE FOR:
- Team Leadership & Development: Leading, mentoring, and motivating a team of PPC Specialists. You will conduct regular 1-on-1s, performance reviews, and define growth paths to ensure the team remains sharp, motivated, and ahead of industry trends.
- Strategic Oversight: overseeing the creation of go-to-market strategies for our best brands in regulated markets ensuring individual campaign strategies align with broader company goals.
- Operational Excellence: Defining and refining internal processes, workflows, and best practices to ensure the team operates efficiently and scales effectively.
- High-Level Budget Management: Overseeing budget allocation across the team’s portfolio, ensuring pacing is accurate and resources are deployed to the highest-opportunity areas.
- Stakeholder Management: Acting as the main point of contact for Country Managers and Marketing Directors; translating complex PPC data into actionable business insights and strategic recommendations. You will also be managing the relationships with our major suppliers such as Google and Bing.
- Cross-Departmental Collaboration: Working closely with Adtech, creative, and CRO to ensure a cohesive holistic search strategy that increases relevancy and conversion rates across the business.
- Innovation & Quality Control: Auditing high-level account performance and driving the adoption of advanced bidding strategies (tROAS, tCPA), automation, and new beta features within the team.
- Recruitment: Assisting HR in the recruitment, interviewing, and onboarding of new talent to expand the PPC team.
OUR SUCCESSFUL CANDIDATE WILL HAVE:
- Fluent in written and spoken English.
- 3+ years of hands-on experience in Paid Search, with 1+ years of experience in a leadership or mentorship role (managing people or leading complex projects).
- Industry Experience: Ideally, experience working within the gaming industry or similar high-volume, regulated sectors.
- Deep Technical Mastery: Expert-level knowledge of Google Ads, Bing Ads, Google Ads Editor, and 3rd party bidding tools. You should be the person the team comes to when they are stuck.
- Data-Driven Leadership: Exceptional analytical skills with the ability to look at data from a "big picture" perspective to spot trends and revenue opportunities that junior members might miss.
- Communication Skills: Strong emotional intelligence and communication skills, capable of managing team dynamics and presenting to higher management.
- Knowledge of Attribution: Solid understanding of conversion tracking, GTM, and various attribution models.
NICE TO HAVE:
- Intermediate to advanced experience using Google Analytics 4 (GA4). Certification is a plus.
- Experience with PPC automation tools, scripts, or API integrations to streamline team workflows.
- Experience managing budgets in excess of 2 million euro monthly
- Knowledge of a language spoken in one of our operating markets is desirable.
WHO WE ARE
At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 2000 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 19 offices worldwide.
BENEFITS
- Hybrid work policy
- 4 weeks of Workation (T&C apply)
- Well-being allowance to support your active lifestyle
- Private health insurance
- Discounts across a range of retailers, gyms, bars & restaurants
- We offer an employee assistance program that can provide help and guidance during challenging moments.
- For non-Malta residents, we offer a relocation package with 3 weeks of accommodation and flights
JOIN US!
In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don’t wait for things to happen; we pounce and make it happen!
Would you be a good fit for the Leo Pride - give us a roar!
**As our company working language is English, we’d like to see your CV in English, please**