Digital Marketing Strategist
Description
About Clarvida
Clarvida brightens lives and communities with access to the care and resources we all need to thrive. We provide behavioral health, foster care, and social services across the U.S. — and now we’re expanding our mission-driven team to the Philippines through Clarvida Manila, our new global business center.
Position Overview
We’re seeking a detail-oriented and performance-driven Digital Marketing Strategist to support the strategy, planning, execution, and analysis of Clarvida’s digital marketing campaigns. Based in Clarvida Manila, this role works alongside our Senior Manager, Digital Marketing to deliver high-impact, insight-driven campaigns that advance our recruitment, referral, and brand awareness goals.
This role will focus on optimizing digital campaigns across paid search, paid social, SEO, email marketing, and website performance — while also contributing to audience segmentation, landing page strategy, and campaign tracking. It’s an ideal role for someone who loves both the creative and analytical sides of digital marketing and is eager to grow into a leadership track.
Key Responsibilities
● Support the execution and optimization of paid digital campaigns across Google Ads, Meta, LinkedIn, and other platforms
● Assist with keyword research, audience targeting, creative testing, and A/B experiments
● Monitor performance metrics and generate weekly/monthly campaign reports using Google Analytics, Jobvite, and other platforms
● Conduct SEO audits and support content optimization efforts
● Partner with the Website Developer and Digital Marketing team to improve UX, page performance, and conversion paths
● Collaborate with the Social Media and Community Manager on campaign alignment and paid social performance
● Help implement email marketing strategies including campaign setup, list segmentation, and drip automation
● Ensure proper tagging and tracking across platforms via Google Tag Manager and other tools
● Translate performance insights into tactical recommendations and contribute to campaign briefs and planning sessions
● Stay up to date with digital marketing trends, tools, and best practices
Qualifications
● 2–4 years of experience in a digital marketing or performance marketing role
● Experience with Google Ads, Google Analytics, Meta Ads Manager, SEO tools (e.g., SEMrush), and campaign reporting
● Familiarity with CRMs, marketing automation tools, and applicant tracking systems (Jobvite experience a plus)
● Bonus: Experience supporting recruitment marketing or nonprofit campaigns
● Bonus: Experience with A/B testing, landing page optimization, and campaign tagging
Work Schedule & Location
● Based in Clarvida Manila
● In-person to start, transitioning to a hybrid schedule
● Work hours aligned to Manila time zone
Soft Skills for Success
● Analytical, curious, and proactive
● Strong communication skills and attention to detail
● Eager to learn and collaborate with a high-performing team
● Passionate about purpose-driven work and mission impact
Why This Role is Exciting
You’ll play a key role in amplifying Clarvida’s digital reach and impact — helping us connect with those we serve and those who serve with us. You’ll gain mentorship, strategic exposure, and the chance to grow in a high-performing, mission-driven marketing team.