Marketing Strategist – Growth & Performance Marketing
Description
About Clarvida
Clarvida brightens lives and communities with access to the care and resources we all need to thrive. We provide behavioral health, foster care, and social services across the U.S. — and now we’re expanding our mission-driven team to the Philippines through Clarvida Manila, our new global business center.
Position Overview
The Marketing Strategist (Growth & Performance) is responsible for driving qualified demand through performance marketing and search-driven acquisition. This role focuses on high-intent acquisition channels including paid search, SEO, and recruitment platforms, and is accountable for improving lead volume, conversion rates, and overall marketing efficiency.
This is a data-drive, performance-first role. The ideal candidate can translate business goals into clear channel strategies, analyze performance, and make decisive optimization actions.
Key Responsibilities
- Demand Generation & Channel Strategy
- Own strategy and performance for high-intent acquisition channels (Google Search, Indeed, and programmatic where applicable)
- Identify growth opportunities across markets, services, and audience segments.
- Define campaign KPIs, forecasts, and performance benchmarks.
- SEO Strategy & Organic Demand
- Own SEO as a lead generation channel, focusing on high-intent and local search queries.
- Identify and prioritize keywords aligned with services and market demand.
- Define SEO priorities based on conversion potential, not just traffic.
- Partner with internal teams or vendors to improve rankings, visibility, and organic lead flow.
- Funnel & Conversion Optimization
- Analyze and improve the full funnel (clicks to qualified inquiry)
- Provide clear recommendations on landing pages, messaging, and user experience.
- Drive testing and optimization initiatives to improve conversion rates.
- Performance Analysis & Decision-Making
- Work closely with data analysis to interpret performance data cross channels and locations
- Translate insights into actions: scale, pause, or optimize campaigns
- Continuously evaluate budget allocation based on performance.
- Market & Investment Prioritization
- Identify high-performing and underperforming markets.
- Recommend where to focus on investment and where to reduce spending
Requirement
- 4-6+ years of experience in performance, digital, or growth marketing
- Proven experience with paid search and/or high-intent acquisition channels
- Strong understanding of SEO fundamentals (especially local or service-based SEO)
- Experience working with analytics tools (GA4, CRM, equivalent)
- Demonstrated ability to drive lead generation and improve conversion performance
Must-Have Competencies
- Structured and analytical thinking
- Strong ownership mindset (outcome-drive, not task-driven)
- Ability to make clear decisions based on data
- Comfortable working with ambiguity and incomplete information
What Will Disqualify a Candidate
- Experience limited to social media or content marketing
- Cannot explain how they improved lead generation or conversion performance
- No exposure to SEO or search-driven acquisition
Why This Role is Exciting
You will play a key role in driving measurable growth for Clarvida’s services, directly impacting how individuals and communities access care. This role offers exposure to performance–driven strategy, cross-functional collaboration, and high-impact decision-making.