Channel Marketing Manager Central Europe (m/f)

Marketing Munich, Germany Frankfurt, Germany Req.Num.: 11434


Who are our employees?

We’re an eclectic group of 4,000+ dreamers, believers and builders, operating in over 40 countries. We’re Hungry. Humble. Honest. With Heart. The 4H’s: these are our core values and the DNA of our company. They help drive our employees to succeed, to strive to be better, to learn from every experience. Our employees are encouraged to have spirited debates and conversations and to think with a founder’s mindset. This means we’re all CEO’s of the company and, as such, make the best decision every day that aligns with our company goals. It’s through our values, our conversations and mindsets that we can continue to disrupt the industry and drive innovation in the market.

Who are we in the market?

Nutanix is a global leader in cloud software and hyperconverged infrastructure solutions, making infrastructure invisible so that IT can focus on the applications and services that power their business. Companies around the world use Nutanix Enterprise Cloud OS software to bring one-click application management and mobility across public, private and distributed edge clouds so they can run any application at any scale with a dramatically lower total cost of ownership. The result is organizations that can rapidly deliver a high-performance IT environment on demand, giving application owners a true cloud-like experience. Learn more about our products at www.nutanix.com or follow us on Twitter @Nutanix.

Your Role

Reporting to the Regional Marketing Leader, the Channel Marketing Manager Central Europe will be leading implementation and execution of the Nutanix channel marketing strategy.
By working hand-in-hand with the Channel Sales Leader the role will be responsible for looking strategically across the market to co-define the Go-To-Market strategy that will result in accelerated growth and an increased number of transacting partners across the eco-system.
As the Channel Marketing leader, your primary objective is together with partners identify, mutual business win-win opportunities, leveraging Nutanix demand programs, the Nutanix channel charter program, supporting partner enablement, and building program automation and tracking – all with a keen eye towards metrics and results.
The role requires an entrepreneurial spirit, strategic depth as well as a hands on “can-do” attitude.
This role has management responsibility for a Channel Field Marketing Specialist for Central Europe. As someone who has proven management experience, you’ll provide leadership and priorities for the team to achieve its goals whilst providing autonomy and career growth.
Location: Germany Munich (preferred) or Frankfurt area

Responsibilities:
  • Work closely with channel sales and field marketing team members to drive and execute marketing strategy, partner adoption and execution of key initiatives and marketing programs for the region
  • Implement and Create partner-ready demand creation programs designed to drive new opportunities into the pipeline, leveraging Nutanix channel marketing platforms
  • Drive required asset and program development/localization as needed in the region
  • Develop and implement 2-tier marketing programs to raise awareness and mindshare for Nutanix channel initiatives
  • Developing and overseeing the marketing plan for key channel partners within the organization.
  • Ensuring the channel partners have the education, tools, and programs needed to support channel marketing, sell-through and drive success
  • Obsessively track, measure and report back to the business on key performance indicators and overall effectiveness of channel strategy
  • Monitor performance of partner enablement and marketing activities to maximize ROI of channel marketing spend (MDF) to learn, adjust and make recommendations for future improvements
  • Develop and lead your team so that; They buy into the overall agenda; Are passionate to work for Nutanix; Have actionable individual development plans for personal growth and feel there is regular open dialogue.
  • Manage the end-to-end market development funds (MDF) process including proposal management, review, acceptance/rejection and proof of performance within the agreed budget.
Requirements:
  • At least 10 years of EMEA enterprise or B2B marketing experience in IT industry
  • required
  • Strategic thinker - hands on mentality
  • Experience in working with the channel and have a good understanding of channel
  • needs and how to meet them. Established and a ready network of contacts in channel,
  • distribution and preferable OEM.
  • Experience in a start-up environment marketing an emerging company against
  • competitors with greater brand recognition
  • Strong abilities in building and developing partner-marketing relationships to drive
  • marketing planning and execution with key partners as well as internal stakeholders
  • Experience in channel enablement, including training, communication and tools
  • Experience in all marketing disciplines, including event, online, direct mail, and web based marketing as they relate to partners, with an ability to develop integrated
  • marketing programs incorporating appropriate elements to achieve desired outcome
  • Effectively and efficiently works with a vast array of information and copes with rapidly
  • changing information
  • Excellent written and verbal communication skills to communicate marketing messages
  • and technical concepts through various mediums in local, relevant, languages
  • Excellent marketing planning and project management skills, with a demonstrated ability to consistently prioritize and manage multiple tasks from concept through implementation, and deliver quality outcomes on time and on budget
  • Have strong business acumen to maximise Nutanix investment - influence senior staff is essential.
  • Ability to manage small teams of people (internally) and 3rd party teams
  • Willing to travel regularly including occasional international travel.

Qualifications:
  • B.S./B.A./M.S./MBA degree or equivalent experience.
  • Expert skills in Microsoft Office applications, specifically Word, PowerPoint & Excel.
  • Proficiency in Salesforce.com
  • Experienced with technologies supporting the role
  • Marketing Automation (Marketo)
    •  Partner relationship management (Zift)
    • MDF/incentive management (Veritopia)
    • Business intelligence tools (Tableau)
    • Office 365 and G-Apps
Nutanix is an equal opportunity employer

The Equal Employment Opportunity Policy is to provide fair and equal employment opportunity for all associates and job applicants regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, or disability. Nutanix hires and promotes individuals solely on the basis of their qualifications for the job to be filled.
Nutanix believes that associates should be provided with a working environment that enables each associate to be productive and to work to the best of his or her ability. We do not condone or tolerate an atmosphere of intimidation or harassment based on race, color, religion, national
origin, gender, sexual orientation, age, marital status or disability.
We expect and require the collaboration of all associates in maintaining a discrimination and harassment-free atmosphere.

Nutanix is an equal opportunity employer.

The Equal Employment Opportunity Policy is to provide fair and equal employment opportunity for all associates and job applicants regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, or disability. Nutanix hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

Nutanix believes that associates should be provided with a working environment that enables each associate to be productive and to work to the best of his or her ability. We do not condone or tolerate an atmosphere of intimidation or harassment based on race, color, religion, national origin, gender, sexual orientation, age, marital status or disability.

We expect and require the cooperation of all associates in maintaining a discrimination and harassment-free atmosphere.