Portfolio Marketing Manager

Product Marketing Remote, United States Chicago, Illinois Diamond Bar, California

About Liferay 

Liferay, Inc. is a uniquely profitable B2B enterprise software company with 1,000  fiery-eyed employees all across Europe, the Americas, Middle East, and Asia. As the leading provider of enterprise open source technologies, we have been recognized by Gartner for empowering businesses around the world to solve complex digital challenges.  Our flagship product is the Liferay Digital Experience Platform, which companies like HP, Domino’s, and Airbus use to build customized experiences for their customers and employees.  But we don’t just make awesome software, we are also fueled by a greater-than-profit vision. By building a vibrant business, making technology useful, and investing in communities, we make it possible for people to reach their full potential to serve others. We give our employees five days paid off to volunteer at charities they’re excited about, and Liferay donates 10% of our profits to charities around the world. Oh, we’re also self-funded which gives us the freedom to work on whatever we think brings the most value to customers and communities in the long run!


About You and this Role

The Portfolio Marketing Manager exhibits a deep understanding of markets and buyers in order to devise and lead a product’s go-to-market strategy by way of customer-centric solutions.  The Portfolio Marketing Manager must have an understanding of the product and/or solution’s buying audiences and their needs and often acts as a subject matter expert (SME) who transfers knowledge about markets, buyers, and product across marketing and sales functions.

Key Objectives

  • Define the market opportunity for a product/solution; perform segmentation and targeting exercises that identify the segments with the highest propensity to buy
  • Conduct market and customer research to gather data and insight about target personas, buyer needs, and the purchasing decision process for the product, including key buyer roles
  • Contribute to the creation and socialization of the marketing plan
  • Develop portfolio positioning, value propositions and messaging that resonates with the buying audience and produce the source materials for teams to utilize
  • Collaborate with marketing peers and resources to produce relevant content for target buyers
  • Develop the competitive comparison guide for use in positioning against similar offerings from other organizations
  • Collaborate with a sales enablement and/or sales operations manager to produce a sales enablement plan
  • Write content that can be used on product and solution web pages, in marketing collateral such as whitepapers, or in the demo videos that you help produce. 
  • Equip our sales teams for new releases by explaining what is new with the product and why it matters by providing internal cheat sheets, developing sales demo scripts, and creating presentations that demonstrate how the product makes a customer’s life better. 
  • Assist in product naming by providing market, competitive, and customer context
  • Manage launch planning and orchestrate the execution of the commercial release of a product
  • Provide market and buyer insights and drive the development of campaign strategies including demand creation and reputation building
  • Serve as market-facing SME/thought leader for the product and interface with industry analysts as a company representative
  • Support the analysis of data related to lead generation, opportunity creation, conversation rates and identify trends
  • Assist formalized customer marketing function to drive retention
  • Conduct win/loss interviews and perform ongoing analysis to determine the level of customer product adoption and provide feedback to the product team
  • Monitor and report on the performance of products in the market and communicate the results of related sales and marketing efforts

Required Qualifications

  • 3-5 years of product marketing, marketing, product, or sales experience
  • Technical/product category experience preferable
  • B2B and/or SaaS experience is a plus
  • Excellent communication skills with an ability to confidently lead technical discussions
  • Strong written communication skills
  • Experience presenting to both large and small audiences (Executives, IT Management, and developers)
  • Strong data insights skills
  • Experience communicating across internal and external organizations
  • Strong experience working with industry analysts is a plus

Organizational Interlocks

  • Portfolio Marketing
  • Product Management
  • Marketing Demand Center
  • Content Marketing
  • Channel Marketing
  • Field Marketing
  • Sales Enablement
  • Sales Leadership
  • Field Sales
  • Sales Engineering
  • Alliances


What We Offer
  • Salary package w/ competitive benefits according to qualifications and experience
  • Opportunities to take responsibility and grow professionally
  • A positive and collaborative work culture
  • Working at a leading open source company

Equal Opportunities Employer - Statement

Liferay is committed to the equal treatment of all candidates, customers, and employees and to fostering a culture of dignity at work. Our operating procedure provides for equal opportunities in recruitment and employment with the aim to eliminate discrimination against any job applicant or employee on the basis of race, age, sexual orientation, gender or gender reassignment, religion or beliefs, marital or civil partnerships status, family or dependency status, disability, pregnancy and maternity or membership of a traveling community.