Global Customer Marketing Specialist

Marketing Remote, United States

About Liferay
Liferay, Inc. is a uniquely profitable B2B enterprise software company with 1,100+ fiery-eyed employees all across Europe, the Americas, the Middle East, Asia, and Africa. As a renowned provider of enterprise open source technologies, we have been recognized by Gartner for empowering businesses around the world to solve complex digital challenges.  Liferay Experience Cloud is an all-in-one solution that unites our Liferay DXP and cloud platform capabilities with built-in analytics and B2B commerce functionality, reducing the time to market and allowing for accelerated innovation - serving notable customers across the globe such as Airbus, US Bank, Honda, and Desjardins.
But we don’t just make awesome software, we are also fueled by a greater-than-profit vision. By building a vibrant business, making technology useful, and investing in communities, we make it possible for people to reach their full potential to serve others. We give our employees five days off to volunteer at charities they’re excited about, and Liferay donates 10% of our profits to charities around the world. Oh, we’re also self-funded which gives us the freedom to work on whatever we think brings the most value to customers and communities in the long run!


About You and This Role
As a Global Customer Marketing Specialist, you will join the Global Field Marketing team responsible for driving awareness and revenue through lead generation across North America, Latin America, EMEA, and APAC . If you aren’t afraid of a challenge, we’d love to help you make an impact on Liferay’s goals. By working closely with the broad marketing team in multiple countries, you will play a major role in achieving New Project Existing Business (NPEB) growth while benefiting from an opportunity to advance your career in a high-growth, international, and open source company.
In this role, you will contribute to marketing success by becoming THE customer marketing champion, developing and executing customer marketing initiatives as well as analyzing current customer trends, customer satisfaction, customer advocacy, and other customer opportunities.
Our ideal candidate is curious about testing new initiatives, collecting results and feedback to inform strategies and is energetic, collaborative and loves working with multiple people and their personalities to make things happen.

Key Objectives & Responsibilities
  • Support customer revenue goals by strategizing, planning, and executing on customer marketing campaigns that can be rolled out globally, including in-person events, webinars, and virtual experiences.
  • Work closely with the Demand Generation team to tailor Strategic Campaigns and Digital (SEA & SEO) Strategies for our customer audience.
  • Work closely with regional team leads to leverage 6sense data and ad campaigns to uncover customer opportunities and enhance customer retention.
  • Execute quarterly customer newsletter and ensure each region is launching the issues in a timely manner.
  • Assist with the tracking of customer case studies and video testimonials.
  • Partnering with the regional team leads to assist with regional customer summit events.
  • Track, measure, and report on the performance of customer marketing campaigns and suggest improvements.
  • Oversee a Customer Satisfaction initiative.
  • Work closely with our Account Executives and Global Customer Experience team members to identify customer opportunities, customer advocates, and at risk customers.
  • Oversee initiative to ensure our public reputation is positive (G2 review, TrustRadius reviews, etc.)
  • Implement supplemental demand gen marketing activities as needed for the customer base.
  • Design, plan, and launch “customer journey” email communication to enhance customer onboarding and long-term success.
  • Tracking win and loss reports, finding trends and areas of improvement.

Required Qualifications
  • Degree in Marketing or Business, or comparable education/experience
  • 2-4  years experience in Marketing, preferably within Customer Marketing
  • Excellent communications, and problem-solving skills are a must
  • Fully comfortable working in English, both written and spoken
  • Excellent attention to detail and meticulous planning skills


Soft Skills
  • Self-starter, quick learner, self-motivated, proactive beyond your duty
  • Are organized with a proven ability to manage tasks and schedules
  • Can think analytically and use a data-driven approach
  • Possess a strong work ethic/motivation
  • Fosters a culture of cooperation and collaboration
  • Ability to work independently across marketing initiatives but also collaboratively with multiple stakeholders in a fast-paced environment
  • Ability to handle multiple projects with tight deadlines

What We Offer
  • Salary package w/ competitive benefits according to qualifications and experience
  • Opportunities to take responsibility, grow professionally, and Stay Nerdy
  • A positive and collaborative work culture
  • Check out what employees say about us on Glassdoor 
  • Working at a leading open-source company
Equal Opportunities Employer - Statement
Liferay is committed to the equal treatment of all candidates, customers, and employees and to fostering a culture of dignity at work. Our operating procedure provides for equal opportunities in recruitment and employment with the aim to eliminate discrimination against any job applicant or employee on the basis of race, age, sexual orientation, gender or gender reassignment, religion or beliefs, marital or civil partnerships status, family or dependency status, disability, pregnancy and maternity, or membership of a traveling community.