EssenceMediacom | Regional Head of Search APAC

Singapore, Singapore


About the role

Search involves planning & flawlessly executing bought media plans, across Paid Search, as well as deploying unsurpassed platform knowledge and smart use of audience data, and developing industry-leading technology (secured through collaborative supplier partnerships) to facilitate 1:1 communication with our audience.

Some of the things we’d like you to do:

Campaign Management

  • End-to-end delivery of highly effective Search campaigns for well-known brands, supported by a team of Search professionals to deliver and exceed performance targets
  • Working with client and technical teams to define strategic Search roadmaps for individual accounts and oversee implementation/standardization of processes across the board (this may include automation and data analyses). You will play a key advisory role for both clients and prospects by proposing strategies, technologies, solutions with actionable recommendations

Media Skills

  • Build and maintain strong working relationships with cross-functional (client team, planning team, analytics team, etc.) teams, agreeing and coordinating deliverables and priorities with Search team members (also those embedded in client teams)
  • Establish your position as Search thought leader, with demonstrable thought leadership in the activation space, including a deep awareness of Search and Biddable Display platforms and industry trends. Generating case studies and consolidating regional tests in relation to Search platforms for region level perspectives. Represent Essence to senior client stakeholders as well as Essence APAC in global forums

People Management

  • Lead and inspire a dynamic, driven team, managing and developing their Search skills

Product Contribution (Google)

  • Coordinate methodologies and collate product feedback on Google Ads platform dogfooding and beta testing initiatives for Google product team which would include working data strategy and audience segmentation work across performance and brand initiatives 
  • Generate POV on features/ methodologies (alongside global counterparts) that may impact the Google platform and Essence product moving forward. This may include technical and strategic recommendations 

New Business

  • Identify opportunities for innovation and improvement on the client account through media, marketing, creative, technological or process change
  • Provide consultative input into new business pitches. Oversee media health checks across varying verticals.

A bit about yourself:

  • An experienced and exceptionally talented individual, you will be passionate about digital media and have a desire to be at the cutting edge of online advertising.
  • At least 14 years’ experience within a search-centric role with a track record of leadership and business growth
  • Strong understanding of the search landscape, suppliers and technology, preferably specialist search agency experience
  • Strong analytical skills. Able to analyze and draw conclusions from data and comfortable presenting quantitative information in a client context
  • Demonstrate the ability to present your strategic recommendations to external and internal clients
  • Eager to learn new concepts and challenge the existing business framework
  • Highly developed interpersonal, team building and relationship management skills

More about EssenceMediacom

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.  

EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.  

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