EssenceMediacom | Associate Business Director - Brand Experience

Gurgaon, India


Associate Business Director – Brand Experience 
EssenceMediacom, Gurgaon

Overview of job
EssenceMediacom is an agency of GroupM, the world’s largest media investment company and is a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Brand Experience Lead to join us. In this role, you will drive the End to End experience planning for all brands in the portfolio, including communication planning and consumer journeys.

Reporting of the role
This role reports to: Portfolio AOR Lead

3 best things about the job:
  1. You will be the architect of brand’s Big idea, based on consumer & cultural insight that will live across multiple touchpoints including traditional media, digital- social, content, audio, on-ground activation, ad tech, influencer marketing, celebrities, out of home, shopping aisle, packaging, etc
  2. You will guide specialist teams and external partners in conceptualizing, developing and bringing the idea to life in the form of IPs/ Program and platforms and influencers.
  3. You will work closely with brand’s creative partners, media teams and 3rd party media houses to build a compelling narrative and drive project approval & closure till execution handshake.
In this role, your goals will be:
In three months:
  • Be fully immersed in brand story, audience understanding, cultural context & best campaigns in the competitive set – nationally and globally
  • Developed E2E architecture for campaigns across multiple touchpoints, working with creative agency, GroupM specialists and external partners
  • Developed rapport with client team & within media/creative partners, working collaboratively and inspiring creative work.
In six months:
  • Proactively thinking on brand challenges and oppurtunities to build consumer experiences in the relevant audience set & markets
  • Bringing the best of media partnership/associations & be the go-to the person for the client on future/emerging experience oppurtunities
  • Landed 3-4 super-sized E2E projects on the large brands (IP/ Programs/ Platforms) along with regional media partnerships, award worthy innovations on individual touchpoints and as integrated campaigns.
In 12 months:
  • Developed a culture of every Campaign being a Brand experience led campaign with smooth integration of E2E ideas along with the media campaign.
  • Developed templates/frameworks and the necessary rigour to have an E2E process and case studies that can be shared nationally and globally
  • Created a signature experience for each brand with potential to scale in year 2.
What your day job looks like at EssenceMediacom:
  • Demonstrate strong understanding of brand challenges, consumers, cultural trends and regional nuances
  • Interpret data/tool outputs and drive story telling to develop E2E briefs on brands
  • Interact with diverse specialist teams, engaging them to work on your brief, curate and enhance their ideas so that they are on brief.
  • Mentor the team to proactively & reactively work on E2E briefs within deadlines
  • Communicate emerging oppurtunities and best in class work with client teams to keep them engaged and responsive
What you’ll bring:
  • Passionate – brings a genuine thrill and excitement to the role
  • Creativity & curiosity – Spark for unearthing the interesting, the out of the box, lateral thinking to create ideas that will grab attention
  • Collaborative – works well with others, and can align others behind a shared purpose
  • Entrepreneurial – is open to new ideas and will challenge old ones.
  • Story telling – Excellent persuasion skills with visual, verbal and presentation style to package great ideas.
Minimum qualifications:
  • 9-12 years’ experience in developing multi-media integrated brand solutions with blue chip clients
  • Good understanding of CPG brands & consumers – who shops, what drives them, how to integrate brands into their lives and drive a meaningful engagement
  • Strong relationship with 3rd party media houses, networks, freelance creative community, thinkers to develop an eco-system of partners
  • Demonstrated strong ownership on projects to drive the best solution within deadlines bringing diverse set of people to work together on a common purpose
  • Excellent collaboration skills – championing the idea & the brand over everything else.
More about EssenceMediacom:  
We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.    
EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.    
About India:  
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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