EssenceMediacom | Senior Strategy Manager
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About Media Futures Group:
Media Futures Group (MFG) is a bespoke team within GroupM made up of best in class digital, offline, and integrated media experts who work together to enhance media’s contribution to Google’s business. MFG is powered by EssenceMediacom and other constituent parts of GroupM around the world.
About EssenceMediacom:
We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth.
About the role
The Strategy group at EssenceMediacom is focused on moving the discipline forward into a new era of insights and business solutions. You’ll find all of the usual Strategy responsibilities apply: inspiring and applying audience, market and product insights to our clients objectives; creating robust comms strategies and tactics; and working with our internal teams and partner agencies to present the best and most interesting ideas.
On top of all of that, we push for more.
We puzzle over new data sets, new signals from social platforms, new ways to design creative assets, new testing structures, and new ad products for our clients. It’s all new, unknown and just waiting for us to figure it out.
Day to day? You’re operating as the main Strategic point of contact across a few product brands and many campaigns - under the leadership of VP, Strategy APAC, all while doing research, formulating insights, brainstorming new ideas and reviewing data with serious rigor.
Some of the things we’d like you to do:
We’d like you to be a trusted resource and partner to our clients, especially their strategy and innovation leads, not afraid to have the tough conversations when necessary, but also willing to adapt to their needs. You should enjoy working at the edge of what is known in our industry and fueled by trying to figure it out. Ideally you’re passionate about your career, and are still a good time if we’re stuck at an airport for a few hours.
We emphasize behaviours. We value emotional intelligence, curiosity, collaboration above all else.
We are looking for a person that is comfortable doing their own research, as well as pulling out and presenting the key insights and ideas.. Some days you will be presenting your ideas to clients, and some days you will be providing others with ideas to present. You will feel supported and support others in return.
A bit about yourself:
- At least 6 to 8 years of relevant experience (strategy, consulting, research, insight)
- Prior experience working on a global brand and presenting strategies to senior stakeholders
- Strong understanding of media planning (possible past life). Offline understanding a plus.
- Strong understanding of the SEA market - media, audiences and culture.
- Working knowledge of market and audience research tools
- Understanding of Facebook, Google, Twitter, Snapchat, LinkedIn etc and how we can use data from these platforms for insights.
- Vision for where communications strategy and the wider marketing industry is going
- More analytical than creative, yet strong in both.
- An MBA is a plus
- Experience at business consultancies is a plus