EssenceMediaCom | Planning Manager

Tokyo , Japan


About EssenceMediacom 
Essence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. the agency is more than 2,000 people strong, manages $4B in annualized media spend and deploys campaigns in 121 markets via 21 offices in APAC, EMEA and North America. Visit for more information and follow us on Twitter at @essenceglobal. 
The Role Objective 

The Planning Manager is primarily responsible for consistent excellent plan recommendations for the brands in their categories and delivering high quality, fully integrated plan executions & operational excellence.
This is a leadership role, supporting the client lead in managing the account in a fast-changing, highly complex target audience environment.


Strategic Skills
  • Support the Client Lead by providing expertise on media planning
  • Provide insight and analysis to the Client Lead to support the development of data driven strategic recommendations for the client
  • Strong digital foundation, with hands on familiarity on digital media execution, is a plus
Client Account Management
  • Develop strong relationships with clients, be their go to person for Planning expertise
  • Work with wider teams (including performance marketing, biddable and programmatic) to ensure regular reporting that serves the client’s needs.
  • Lead on relevant part of client meetings, QBRs, etc.
Operating and Technical Requirements
  • Coordinate & complete annual plans for all brands for the assigned categories.
  • Turn business objectives into comms objectives and define clear KPIs for each brief
  • Data oriented, able to navigate various platforms to query and generate necessary reports on competitive spends, consumer behavior, relevant category data and campaign performance
  • Review consumer insight and competitive reports interpretation and key learnings (aggregate and integrate research data in the plans)
  • Develop consistent excellent plan recommendations for brands
  • Use Essence Mediacom’s planning tool - The System and encourages uptake within wider EssencemediaCom
  • Drives innovation that is founded in clear audience insight
  • Collaborates closely with buying/implementation teams within the company as to maintain a campaigns delivery throughout the year within agreed KPI’s (e.g. reach objectives)
People Management
  • Work collaboratively with team members. Mentor and provide direction to junior members
  • Provide regular feedback (both positive and constructive) to the team on a regular basis.
Other Areas
  • Participate in workshops, training sessions and team building events.
  • Deliver best practice day to day project management.
  • Financial control of client’s business in conjunction with Account Manager (payments, invoices, reconciliations, PO tracking etc.)
  • Demonstrate an understanding of the media and technology developments that influence performance planning and clients’ business.
  • Be an advocate of continuous improvement, enthusiastic and positive with a “Can Do” attitude
  • Flags up any serious performance issues immediately and seek help to manage them accordingly
Key Performance Indicators
  • Product: outstanding plan execution & operational excellence. KPI TBC
  • Client: satisfaction, retention, and growth, contributing to a high score for strategy and activation planning in agency evaluation. KPI TRR score
  • Commercial: client profitability. KPI Client Profitability target
  • Personal development: positive My360 feedback from manager, peers, and clients.

Education, skills and behaviors
  • 5 + years of senior experience on a similar role
  • Ideally Degree educated in a business, numerical or analytical degree e.g. economics, mathematics, statistics or engineering
  • Numerate and analytical
  • Bilingual preferred; Japanese and English; with fluency in one language and basic / business communication skills in the other.
  • PC literate (Excel, PowerPoint, Word)
  • Demonstrable strong strategic planning skills and experience
  • Experience in implementation planning
  • Proven track record in the relevant sector with category management experience
  • Strong analytical skills to identify consumer journey planning

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