EssenceMediaCom | Senior Planner

Tokyo , Japan


About EssenceMediacom   
EssenceMediacom, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. the agency is more than 2,000 people strong, manages $4B in annualized media spend and deploys campaigns in 121 markets via 21 offices in APAC, EMEA and North America. Visit for more information and follow us on Twitter at @essenceglobal.   
The Role Objective   
The Senior Planner is primarily responsible for consistent excellent plan recommendations for the brands in their categories and delivering high quality, fully integrated plan executions & operational excellence. The Senior Planner has a deep understanding of the category & brand challenges, turns business objectives into communications objectives and defines clear KPI’s for each brief.  
Strategic Skills  
  • Support the Client Lead by providing expertise on Planning 
  • Provide insight and analysis to the Client Lead to support the development of data driven strategic recommendations for the client 
Client Account Management  
  • Act as a client contact for the assigned categories and form close relationships with the client to become the face of EssenceMediacom in front of the client 
  • Work with wider teams (including performance marketing, biddable and programmatic) to ensure regular reporting that serves the client’s needs. 
  • Keep your client leads up to date on best practices and industry trends 
Operating and Technical Requirements  
  • Develop consistent excellent plan recommendations for brands in the assigned categories & related Operations staff to deliver outstanding plan execution & operational excellence 
  • Forge and develop solid working relationship with the internal team at EssenceMediacom and GroupM, developing multi-channel plans and responses to client briefs with the other colleagues/teams 
  • Prepare consumer insight and competitive reports interpretation and key learnings  
  • Complete and publish planning reports accurately and on time  
  • Collaborates closely with buying/implementation teams within the company as to maintain a campaigns delivery throughout the year within agreed KPI’s (e.g. reach objectives) 
  • Contributes to client profitability based on operational efficiency as well as recognizing & developing opportunities to grow out of scope services (like Insights) and related revenues 
Other Areas 
  • Participate in workshops, training sessions and team building events. 
  • Deliver best practice day to day project management.  
  • Demonstrate an understanding of the media and technology developments that influence performance planning and clients’ business. 
  • Be an advocate of continuous improvement, enthusiastic and positive with a “Can Do” attitude Flags up any serious performance issues immediately and seek help to manage them accordingly. 
Key Performance Indicators 
  • Product: outstanding plan execution & operational excellence. KPI TBC 
  • Client: satisfaction, retention and growth, contributing to a high score for strategy and activation planning in agency evaluation. KPI TRR score 
  • Personal development: positive My360 feedback from manager, peers and clients. 
Education, skills, and behaviors 
  • 3+ years of experience on in a similar or related role 
  • Ideally Degree educated in a business, numerical or analytical degree e.g. economics, mathematics, statistics, or engineering.  
  • Numerate and analytical  
  • Bilingual preferred; Japanese and English; with fluency in one language and basic / business communication skills in the other.  
  • PC literate (Excel, PowerPoint, Word) 
  • Strong target orientation e.g. very results driven, ability to work effectively to targets 

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