EssenceMediacom | Business Director, Strategic Planning

Shanghai, China


3 best things about the job:
  • You will be working in a unique “integrated” agency with digital, media and creative specialists all under one roof.
  • Work with young and like-minded colleagues.
  • Put you on the cutting edge of digital advertising and communications.
Measures of success –
In three months:
  • Fully up to speed with the client(s) you are working on, and able to offer a viewpoint on their category, brand, consumer, competitors and objectives.
  • Leading strategic planning projects the client(s) in your remit; attending briefing sessions; undertaking research utilizing appropriate tools, desk research or bespoke research; facilitating brainstorms, providing insights and ideas, delivering responses to brief.
In six months:
  • Offer additional value and proactivity to the strategic product on the client(s) you are working on; providing new ideas and opportunities that will improve the Maxus service and the teams understanding of the business.
  • Established as a key member of the team by both clients and internal team alike; actively leading strategic product to deliver best in class solutions and campaigns that work.
In 12 months:
  • Fully established as the expert in the clients’ category and business; offering strong views, opinions, recommendations and solutions to our clients business challenges and proactively providing thought leadership to enhance the communications approach for our clients.
  • Considered a key member of the agency by both clients and internal team alike; providing ideas and thought leadership to clients and the wider business.
Responsibilities of the role:
  • Produce and highly efficiently lead strategic planning service relevant to development in accordance with client business objectives and status.
  • Oversee key steps and decision makings in producing service and keep presenting in business meetings and communication on strategy.
  • Resolve problems rising from service to ensure path to business success
  • Initiate working system construction, improvement and be proactive in innovation.
  • Good communication with clients and raise service quality consistently.
  • Lead team to be active and positive in pitch projects.
  • Expand business scope and explore new opportunities to meet revenue targets and drive incremental billing and revenue.
What you will need:
  • Minimum 8-10 years of digital media planning experience.
  • Experience in working with multiple stakeholders, e.g. suppliers, advertising/marketing agencies, media owners and internal specialist resources.
  • Competence in media planning and buying across all platforms with a good understanding and working knowledge of digital media.
  • A demonstrated depth of understanding of the industry, business, brands and consumers in client conversations.
  • Strong communication and presentation skills.
  • Fluent English communication skills. Fluent Mandarin and written Traditional Chinese would be advantageous
  • Good time management skill and able to follow through on process and delivery timelines.


More about EssenceMediacom 
We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.   
EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people.  
EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.   

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