Product Marketing Manager

Product Management Bangalore, India


Description

Enphase Energy is a global energy technology company and leading provider of solar, battery, and electric vehicle charging products. Founded in 2006, Enphase transformed the solar industry with our revolutionary microinverter technology, which turns sunlight into a safe, reliable, resilient, and scalable source of energy to power our lives. Today, the Enphase Energy System helps people make, use, save, and sell their own power. Enphase is also one of the fastest growing and innovative clean energy companies in the world, with approximately 68 million products installed across more than 145 countries.  

 

We are building teams that are designing, developing, and manufacturing next-generation energy technologies and our work environment is fast-paced, fun and full of exciting new projects.  

If you are passionate about advancing a more sustainable future, this is the perfect time to join Enphase!  

 

About the role

We are looking for a Product Marketing Manager to bring our industry-leading IQ-Series Microinverters to the market, working with a cross-functional team.  

This role works at the intersection of marketing, product, sales, and support to drive launch excellence by building and meeting deadlines, defining milestones and timelines, and driving business processes and initiatives.

 

What you will do

  • Participate in strategic thinking for product positioning, competitive analysis, messaging hierarchies, and value drivers
  • Create go to market strategies for individual product and platform launches
  • Develop research strategies and turn insights into actions that drive results. 
  • Build marketing plans with media channels and targets
  • Leverage category and competitive insights to differentiate product and positioning
  • Work across marketing functions to activate marketing support and scale based on product launches and lifecycle activities, including PR/comms, content, website, webstore, social, operations, and creative/design.
  • Collaborate with pricing team around pricing policies, governance, and execution across IQ Microinverters
  • Provide sales materials, decks, product demos, FAQs, case studies, testimonials, and analyst reports, supporting the sales training.

Who you are and what you bring

  • 5+ years of experience in product management, product design, product marketing, or brand roles in global, high-growth B2B and D2C technology companies   
  • Bachelor's degree or equivalent experience 
  • Strong technical aptitude regarding hardware products and tech suites within sustainable energy and/or semiconductor industry 
  • Excellent project and workflow management skills; ability to prioritize and manage multiple projects   
  • Leading through influence, marketing experience, data-based insights, and go-to-market expertise  
  • Comfortable working in a hands-on, fast-paced, growth-focused environment 
  • MBA 
  • Previous experience in the alternative energy sector 
  • A climate crusader who is passionate about creating a more sustainable and equitable future