Description

Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

• Partner with Sales and Management teams in defining, implementing and delivering analytical capabilities for Medscape’s growing business
• Partner with sales team to develop and present comprehensive, value-driven physician/HCP-targeted marketing campaigns for Medscape’s most strategic client-partnerships
• Provide oversight and hands-on management to strategic deals throughout their life cycle across pre-sale, post-sale execution and measurement, and renewal stages
• Partner with colleagues on cross-functional teams (e.g. Statistical Services, Market Research, Business Intelligence) to align marketing strategies and plans, build custom marketing solutions, and implement analytics-driven optimizations to maximize ROI and mitigate risk for Medscape
• Conduct thorough analyses of campaign performance and strategy to generate actionable intelligence and clearly communicate and present insights to respective clients
• Develop sound understanding of Medscape’s product portfolio, historical performance according to various therapeutic categories and audience segments, promotional impact measurement methodology, and data capabilities of various analytics partners
• Leverage learnings and best practices from current business to expand similar capabilities into other parts of the business
• Tackle complex and ambiguous problems with a strategic and entrepreneurial mindset
• Create recommendations and action plans for solving problems
• Travel as needed for important client meetings (10% - 20%)

• Bachelor’s Degree or equivalent required
• 5+ years relevant experience
• Outstanding analytical, problem-solving, and critical thinking skills
• High energy, disciplined self-starter with an entrepreneurial spirit and proven leadership skills
• Experience with marketing and business metrics and analytics
• Excellent verbal and written communication skills, with experience presenting to clients, partners, and stakeholders
• Highly proficient in Microsoft Suite, including Excel and PowerPoint

• Experience in digital healthcare marketing
• Experience building, interpreting and presenting data driven dashboards