Product Marketing Manager
Job ID 2024-7508
Description
Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.
WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
We are seeking a dynamic and results-driven Product Marketing Manager to join our team. In this role, you will be responsible for developing and executing go-to-market strategies that drive awareness, demand, and adoption of our products. You will work closely with cross-functional teams, including product management, sales, and internal stakeholders to ensure our products resonate with target audiences and achieve business objectives. If you are passionate about crafting compelling product narratives, understanding market trends, and driving growth, we invite you to apply and help shape the future of our brand. You will report to the Senior Director, Product Marketing to drive business insights, impacts and results. This is inclusive of setting strategy with data-driven insights, monitoring progress, adjusting plans and reporting progress.
Responsibilities:
- Analyze product business to determine trends, sales, and training needs to drive product recommendations.
- Execute market research to understand customer needs, market trends, and competitive landscape. Use this information to inform product development and marketing strategies.
- Craft compelling product messaging, storytelling and value propositions that differentiate our products in the market and resonate with target audiences.
- Be a subject matter expert on the products you manage, and, using insights,
- Maintain detailed product specifications/capabilities documents, functional requirements and design prototypes.
- Collaborate with the sales team to develop sales tools, training materials, and presentations that effectively communicate product value and drive customer engagement.
- Attend client calls as product SME in support of Sales pre and post sale.
- Project manage product innovations, new products and product enhancements across platforms including liaison between Technical Product, Editorial, Member Marketing, Marketing Solutions, Newark implementation teams, Business Intelligence, Ad implementation teams.
- Partner with Business Intelligence teams on ensuring product reporting architecture is developed and maintained accurately.
- Establish pilot plan for product execution-including the # of new sales -duration of program -success metrics
- Monitor and analyze the performance of marketing campaigns and initiatives, providing insights and recommendations for optimization.
- Gather and leverage customer feedback to refine product offerings, messaging, and marketing strategies.
- Work with Global and US teams to understand trends.
Qualifications:
- Bachelors' degree or equivalent years of experience
- Candidates should have a minimum of 3 years of experience in working in the digital media space, ideally with a premium publisher or ad tech company.
- The individual should possess excellent problem solving and relationship management skills.
- Experience in defining and operationalizing requirements for large scale, complex products or systems and the ability to work cross-functionally is essential.
- Individual must be highly analytical with strong communication and presentation skills.
- Knowledge of Pharmaceutical/CPG verticals are a plus.
Skills: Proficient in Microsoft Office applications. Experience with Tableau and Ad Servers is also a plus.