Marketing Engagement Specialist

Job ID 2023-4942

Marketing United States


Position at WebMD

WebMD Ignite, a WebMD Provider Services company, is a technology and data analytics company that empowers healthcare organizations to engage consumers and optimize provider networks to accelerate growth. Our customers benefit from more than 30 years' experience driving intelligent engagement, aligning physicians, and enabling personalized healthcare journeys. WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Position Summary:

At WebMD Ignite, we empower healthcare organizations to create seamless consumer experiences and improve outcomes to build healthier communities. As Marketing Engagement Specialist, you will work with internal teams and marketing contacts within hospital clients using WebMD Ignite Business Intelligence platform tools (Consumer Relationship Management and Marketing Automation) to assist in fulfilling our client’s marketing and reporting needs.

Primary Responsibilities & Essential Functions:

  • Be a trusted advisor for marketing automation, reporting, and marketing list needs
  • Develop, explain, and finalize target market criteria with clients
  • Clarify core business needs and perform basic data queries to drive strategy development, resolve inquiries, and satisfy client reporting requirements
  • Provide ongoing client education in relation to applicable business intelligence platform(s)
  • Configure, generate, and explain methodologies behind downstream healthcare encounter utilization and revenue reports
  • Utilize business intelligence platform tools and engage internal resources to maximize and measure client marketing efforts and hospital resources, as well as respond to client questions and concerns
  • Communicate and provide business case for client-requested software enhancement requests/requirements to internal product owners

Knowledge, Skills and Abilities:

  • Associate’s degree in related field, or equivalent experience
  • Previous experience working within CRM systems and/or pulling data sets
  • Experience analyzing, interpreting, manipulating and explaining complex data/methodologies
  • Ability to articulate clear logic in recommending solutions to customers based on business needs
  • Excellent business judgment; effective at articulating value propositions to customers
  • Bonus: Tableau experience, marketing automation (Eloqua or Act-on) experience, and/or basic SQL skills

$45,000 to $55,000