Director, Brand and Marketing

Marketing United States


Description

Company: Oak Street Health 

Title: Director - Brand and Marketing 

Location: Remote

Role Description:

At Oak Street Health, we are building a leading marketing and brand strategy team, which plays a vital role in shaping how the brand is perceived in the market, driving consumer engagement and growth, and ultimately maximizing the number of patients we are able to serve. 

The Director of Marketing will report to Oak Street Health's VP of Brand and oversee marketing strategy development and implementation. The individual will collaborate across Oak Street Health and CVS Health organizations. 

Core Responsibilities:

  • Brand Management: Ensuring the consistency of Oak Street Health's brand identity across all marketing initiatives and channels. This includes overseeing the messaging, design, and overall communication strategy to strengthen brand awareness and consideration among the target audience.

  • Consumer-Centered Creative Development: Utilize market research, consumer insights, and segmentation to understand the needs and motivations of the target consumer to develop compelling marketing strategies and creative executions that engage the target and drive action. 

  • Campaign Management: Leading the creation and execution of marketing campaigns across multiple channels and initiatives. This involves planning, testing, executing, and optimizing performance based on results. Collaborate closely with the internal creative and design team to deliver marketing assets. 

  • Stakeholder Collaboration: Working closely with stakeholders both within Oak Street Health and across the CVS Health organization to drive results

  • Consumer Reputation Management: Oversee consumer reputation management initiatives, including overseeing consumer engagement on social media and partnering with internal teams to ensure issues are resolved

  • Other duties as assigned

 What are we looking for?

This role is strategic yet hands-on, requiring a balance of creative thinking, analytical ability, leadership, and collaboration skills. The candidate should be adept at navigating a dynamic marketing landscape, leveraging data to make informed decisions, and collaborating seamlessly across business units to drive results. 

  • MBA preferred, Bachelor's degree in a related field required

  • 7+ years of relevant experience

  • Proven track record of success in developing and executing marketing strategies that have driven growth, enhanced brand awareness, and achieved business goals

  • Strategic thinker who is intellectually curious

  • Significant experience collaborating and influencing cross-functional partners, excellent interpersonal skills

  • Ability to manage multiple priorities and stakeholders while maintaining a positive attitude and sense of humor; creative problem solver

  • Interest, experience, and/or passion for healthcare and or value-based care

  • US work authorization

  • Someone who embodies being Oaky

What does being Oaky look like?

  • Radiating positive energy

  • Assuming good intentions

  • Creating an unmatched patient experience

  • Driving clinical excellence

  • Taking ownership and delivering results

  • Being relentlessly determined

Why Oak Street Health?

Oak Street Health is on a mission to rebuild healthcare as it should be, providing personalized primary care for older adults on Medicare, with the goal of keeping patients healthy and living life to the fullest. Our innovative care model is centered right in our patient communities, and focused on the quality of care over volume of services. We are an organization on the move! With over 200+ locations and an ambitious growth trajectory, Oak Street Health is attracting and cultivating team members who embody Oaky values and passion for our mission.

Oak Street Health Benefits: 

  • Mission-focused career impacting change and measurably improving health outcomes for medicare patients

  • Paid vacation, sick time, and investment/retirement 401K match options

  • Health insurance, vision, and dental benefits

  • Opportunities for leadership development and continuing education stipends

  • New centers and flexible work environments

  • Opportunities for high levels of responsibility and rapid advancement

 Oak Street Health is an equal opportunity employer. We embrace diversity and encourage all interested readers to apply. 

Learn more at www.oakstreethealth.com/diversity-equity-and-inclusion-at-oak-street-health