Marketing Specialist

New York, New York New York, New York Brooklyn, New York Queens, New York  | Marketing


Position at GoHealth Urgent Care

Company Description

GoHealth Urgent Care is transforming urgent care through an innovative model with a deep patient and consumer focus, data-driven operations and cutting-edge technology. GoHealth UC is one of the fastest growing urgent care companies in the country with 125+ locations across New York, Oregon/Washington, California, Connecticut, North Carolina, Midwest and Delaware and additional sites in development.

With a strong emphasis on patient satisfaction, GoHealth UC uses Performance Marketing and Business Intelligence solutions to make informed, data-driven decisions. Their innovative and award-winning clinic design, website and mobile check-in solutions lead to improved patient experiences, as well as operational efficiencies. GoHealth UC has a unique partnership model and a multi-channel marketing strategy that focuses on the communities it serves and enhances brand connectivity, fueling growth for the organization in existing and future markets.

The GoHealth UC joint venture model has proven to be extremely effective and competitively differentiating. Prominent co-branding with its large, integrated health system partners and deep IT integration have led to increased volume and financial results, as well as improved clinical quality. GoHealth UC’s unique health system collaboration model has given its patients greater access to the entire healthcare continuum through same day or next day referrals to primary care physicians, specialists and other ancillary services.

TPG Growth, one of the world’s leading investment funds, invested in GoHealth Urgent Care in 2014 to help launch the new urgent care experience and its national growth plan. TPG Growth is the middle market and growth equity investment platform of TPG, the world’s largest private equity firm with more than $103 billion of assets under management.

Position Description

Reporting to the Sr. Director Marketing, the Marketing Specialist {REGION} works locally to plan and execute marketing programs to meet goals, including new center opening efforts,  community development and outreach, and partners within the central Marketing team to analyze, document and present business outcomes across channels. The Marketing Specialist {REGION} is the local on-the-ground expert for Marketing and helps adapt the GoHealth Urgent care winning model, to succeed locally. He/She helps identify trends and optimize community and center-based efforts and performance based on insights. He/She executes all day to day marketing for all local centers.

Candidate Responsibilities

The Marketing Specialist works with a number of stakeholders in the company – in particular with center level experts on volume driving initiatives Key activities and responsibilities on the job include:

  • Provide feedback based on market and center level insights, and be a key stakeholder in the design of marketing plans to influence the mix of demand generation and demand capture based on market insights.
  • Deploy programs against volume targets and drive volume at the center level: Execute marketing playbooks, with guidance and acceptance from channel leads, at the local level.
  • Source new and innovative marketing opportunities founded with insight at the market/center level.
  • Monitor, analyze, and report on market competitive landscape to determine where our brand is positioned over time.
  • Foster close working relationship with market operations and clinical team members, building trust and authority in marketing.
  • Align with health system counterpart for regular knowledge sharing and collaboration to drive business forward; brief larger marketing team.
  • Be responsible for reviews/approvals of assets/executions by health system, operations/clinical.
  • Execute a proactive feedback loop between marketing and operations teams.
  • Support Operations by developing assets for collateral, phone recordings, signage, web content and other need, in partnership with the central marketing team; be the marketing liaison.
  • Be the source of insight behind the numbers in terms of volume, answering questions for the larger marketing team: what operationally impacted volume up/down for a given period? What is culturally relevant in the community for each center? What is seasonally relevant at the community level? What is our competition doing and how does it impact us?
  • Serve as a community liaison, championing GHUC as a local member of each center community through management of partnerships, events, sponsorships, etc. that are relevant to our target and geography.
  • Ideate and create social media content that drives localization and integration with our health system partners, working with creative and organic social media agency.
  • Own quality and accuracy of local/regional web pages and content through quality assurance and ongoing content management.
  • Be responsible for moderation and management of public customer reviews and feedback, in partnership with reputation agency, including ensuring all reviews are responded to, escalated internally as needed and the larger organization is informed about trends.
  • Be the “alarm” - know you center volume in real time to be able to activate the marketing team at any given time or challenge.
  • Other duties as assigned.

Candidate Qualifications

  • 2 years in a marketing, agency, or similar role with demonstrated success
  • Local marketing experience strongly preferred
  • Bachelor’s degree required
  • Experience using social media (Facebook, Twitter, Instagram, others) for business, a must
  • Excellent interpersonal and teamwork skills necessary – with an outgoing nature that rapidly builds cross functional relationships
  • Proven ability to operate effectively in a fast-paced, demanding environment, displaying high degree of flexibility
  • Proven excellence in managing projects from beginning to end, and in using Excel, Words and PowerPoint as well as SharePoint for team coordination

Core Competencies: 

  • Collaboration: Takes ownership for collectively establishing productive partnerships and relationships and seeks to gain joint understanding of priorities and objectives so that the greater good of the organization and those we serve is always at the forefront.
  • Innovation: Consistently uses good judgment, applying creativity to overcome obstacles and increasing effectiveness and efficiency though process and other forms of innovation.
  • Diversity and Inclusion: Fosters diversity and inclusion, to be able to better understand team members, our customers and partners.  Engages the strengths and talents of each GoHealth team member, creating an environment of involvement, respect and connection where the richness of ideas, backgrounds and perspectives are harnessed.
  • Courage and Integrity: Models and practices the highest ethical and professional standards; demonstrates pride and personal interest in our patients, partners and fellow team members, deeply engaging in the business. Makes decisions, with a focus on doing the right thing; treats team members, our customers, partners and vendors with dignity, consideration, open-mindedness and respect.
  • Accountability: Always shows initiative, demonstrates a bias to action and gets things done. Actively accepts responsibility for diverse roles, obligations and actions that positively influence patient and customer outcomes, our partnerships and the healthcare needs of our communities.