Digital Content Manager

Job ID 2020-0320

Marketing/Brand Management Stamford, Connecticut


Description

Position at Conair Corporation

Cuisinart, a division of Conair Corporation an innovator in the kitchen appliance and cookware industry, is searching for a Digital Content Manager candidate to support both our DTC and retail partner business with best in class custom content. Cuisinart is experiencing exceptional growth, and this is an opportunity to join a highly integrated team that has a direct impact on business.

 

Key focus of this position is to support the digital and ecommerce efforts and produce lifestyle content that resonates with our consumer segments while integrating with other marketing campaigns and digital channel efforts both for Cuisinart.com and retail partners. Additionally, build out new content for target markets and new segments as we make strategic moves to grow our business.

 

 

Requirements:

 

  • 5-10 years of digital marketing and ecommerce experience specific to digital content management
  • Must be highly organized and detail oriented
  • Excellent project management skills
  • Able to collaborate across the entire division both internal and with external sales teams, across other business functions, and with external agency partners
  • Excellent writing skills, able to project in the voice of the consumer with feeling and emotion, not a technical writer
  • Maintain product catalog and content in both Salsify and work towards automation from our PIM to EPiserver
  • Maintain content calendar
  • Maintain brand shops
  • Plan, write, edit and manage content for both Cuisinart.com and retail partners
  • Schedule website content pushes in support of SEO enhancements
  • Maintain, and distribute UCG and influencer content across product and sales teams
  • Develop and distribute reporting, retailer site audits and assist in preparing for retail sales team meetings to share insights that directly impact business decisions/outcomes
  • Must have experience in Google Analytics, CMS platforms (EPiserver and Salsify is a plus), SEO, SEM, Amazon A+ Pages
  • Must be able to self-manage, take charge and be a contributing team member

 

Education: BS in Communications, Marketing or Business Consumer products experience highly desirable

Must have CMS platform experience (EPiserver and Salsify is a plus Google Analytics certified, experience with SEO)