Everyday Health Group (EHG) is a recognized leader in patient and provider education and services attracting an engaged audience of over 74 million health consumers and over 890,000 U.S. practicing physicians and clinicians. Our mission is to drive better clinical and health outcomes through decision-making informed by highly relevant information, data, and analytics. We empower healthcare providers, consumers and payers with trusted content and services delivered through Everyday Health Group’s world-class brands including MedPage Today®, Health eCareers®, and PRIME® Education.  

The Opportunity

The Associate VP/VP of Market Strategy is a senior leader within the Sales organization who will shape the future growth of MedPage Today, a clinical news publisher geared for healthcare professionals. The role oversees Market Strategy functions—including Sales Strategy, B2B Marketing, Lead Generation, and Data Strategy—while directly fueling account growth, product portfolio positioning, and client success.

The position is for a dynamic strategist and hands-on leader who can connect the dots between market insights, client needs, and innovative solutions. The Associate VP/VP partners closely with field sales and cross-functional teams to uncover growth opportunities, design strategic roadmaps, and strengthen the value proposition of our solutions for our pharmaceutical and healthcare partners.

As both a people leader and subject matter expert, the Associate VP/VP will champion our product portfolio—driving effectiveness through compelling messaging, sales tools, training, and consultative support in the field. They’ll transform data and insights into powerful stories that inspire clients, win partnerships, and reinforce our leadership in the healthcare and digital media space.

Key Responsibilities

LEADERSHIP & OVERSIGHT

• Lead and manage the Market Strategy team across Account & Sales Strategy, Data Strategy, B2B Communications, BDR processes, and supporting functions.
• Support revenue growth by identifying market gaps and opportunities through client and field insights; collaborate with Market Impact leaders to build and execute growth plans.
• Part of the Sales & Market Impact Leadership Team working closely with the VPs of Sales, Client Success, MLR and Design to align team priorities with company objectives, ensuring deliverables integrate seamlessly across Sales, Product, Data, and Operations.
• Serve as primary liaison to executive leadership, delivering actionable reporting, insights, and recommendations.

MARKET & SALES STRATEGY

• Co-own and refine the sales process, ensuring efficiency, KPI-driven decision making, and alignment across teams.
• Oversee Market Landscape reporting to surface client, competitive, and campaign insights that guide growth initiatives and new vertical strategies.
• Champion sales enablement by coordinating training (NSM, product positioning, data insights, lead generation) and partnering with SMEs to close knowledge gaps.
• Provide strategic field support in high-stakes presentations and proposals, developing tailored materials that highlight client needs and Our value proposition.
• Direct the strategy and creation of client-facing materials—including pre- and post-sales collateral, product toolkits, and positioning resources—across revenue verticals.

LEAD GENERATION & B2B COMMUNICATIONS

• Drive inbound and outbound lead generation strategy, including CRM processes, trade site updates, allocation to sales/BDRs, and revenue attribution reporting.
• Oversee B2B communications and trade event strategy to strengthen Our visibility and relevance across verticals.
• Ensure sales and marketing resources are client-centric, data-driven, and aligned with brand positioning.

DATA STRATEGY

• Partner with Data and Product teams to reinforce Our leadership in measurement, ROI, and category storytelling.
• Build compelling narratives through sales materials, case studies, and success stories that highlight Our market value.
• Champion post-sales data integration to ensure client value is carried throughout the sales cycle.

Job Qualifications

• Experience: 8–15 years in healthcare digital promotion, pharmaceutical marketing, or related fields with a focus on the healthcare professional (HCP) audience.
• Industry Expertise: Strong understanding of pharmaceutical brand strategies, success metrics, and how to translate them into effective campaigns tailored to HCP specialties and care settings.
• Digital Knowledge: Familiarity with digital content, marketing platforms, and delivery systems, including their business models and applications.
• Strategic Skills: Proven ability to synthesize complex data into actionable insights, developing both strategic and tactical plans that align with sales objectives.
• Client-Centric Approach: Ability to balance client goals with business priorities, overcoming obstacles to deliver measurable results.
• Market Insight: A passion for understanding audience behavior and market trends, with the ability to craft compelling strategic narratives that connect client objectives to Our offerings.
• Leadership: Demonstrated success managing cross-functional teams and leading complex business initiatives; experience in B2B marketing, communications, and vertical expansion strategies preferred.
• Communication & Tools: Exceptional verbal and written communication skills with advanced proficiency in PowerPoint and Excel/Google Sheets; skilled at creating impactful presentations.
• Mindset: Entrepreneurial, self-motivated, and collaborative with a positive attitude, high energy, and sense of humor.