The Opportunity

The Director, Lifecycle Marketing will lead, own, and oversee strategy and execution of the customer lifecycle across DailyOM’s owned engagement channels: email, SMS, web browser notifications and in-app notifications.

This individual will a key-decision maker, partnering with DailyOM leadership to ensure lifecycle marketing efforts are aligned with revenue forecast goals for course sales, subscription purchases, and affiliate commerce sales, while upholding the brand's vision and mission. The Director is both a strategic leader and a hands-on executor, responsible for growing and developing the lifecycle marketing team, while also directly shaping our CRM programs. This requires continuously reviewing and optimizing the end-to-end user experience and customer journey to support the business's rapid growth.

The individual will understand our digital audience, what drives users to engage with our content and purchase courses. The role requires an analytical, executional, and creative mind to perform the analyses, interpret them, identify opportunities, and communicate them to a wide audience, all with the goal of supporting our mission to inspire and enable people to live their healthiest lives every day.

Key Responsibilities

●        Lead the DailyOM lifecycle marketing team (2 direct reports) with the goal to grow the unpaid marketing revenue line for the business, empowering the team to deliver exceptional campaign execution and reactivation program performance

●        Partner with Course Development, Editorial, Product, BI, and Design to ensure that the objectives and efforts of the team are aligned with the organization’s goals

●        Maximize DailyOM addressable audience to provide a top tier brand experience while driving revenue to increase repeat purchase rate. Monitor and optimize segmentation and frequency capping, ensuring messages reach the right customer at the right time

●        Manage the DailyOM customer lifecycle from new user onboarding through retention. Continuously optimize triggered lifecycle programs for maximum conversion and LTV

●        Own the end-to-end SMS and mobile messaging strategy. Lead the development of high-impact SMS workflows while ensuring strict adherence to all regulations. Partner with technical teams to maintain seamless opt-in/opt-out synchronization to minimize carrier filtering and maximize mobile ROI.

●        Strategically grow the subscriber lists across all owned channels, working cross-functionally to develop new ways to promote the DailyOM newsletters, SMS, and subscription product

●        Work closely with the Paid Acquisition team to ensure there is a continuous funnel of new-to-file customers to fuel our email engine, continuously optimizing the onboarding funnel and measuring LTV of customer cohorts

●        Conceptualize, develop, and launch new and innovative marketing programs and products to drive audience growth, increase engagement, and grow the subscriber list with key interests

●        Work with VP of Consumer Marketing to manage budget and revenue forecast for DailyOM. Provide reports and insights to leadership on a weekly basis

●        Develop and distribute robust reporting to communicate learnings from the past and articulate go-forward opportunities. Work with the BI team to kick off new dashboards and predictive modeling

●        Maintain expert-level knowledge of deliverability best practices, ISP/Carrier requirements, and global industry compliance (CAN-SPAM, GDPR, CCPA/CPRA, TCPA, and CASL). Actively monitor sender reputation, inbox placement, and 10-digit long code (10DLC) or Short Code registration status. Work with vendors to ensure optimal email hygiene and SMS opt-in/opt-out integrity.

●        Support management of the ESP and SMS platform relationships. Work closely with Everyday Health leadership for contract renewals and additional SOW work

Job Qualifications

●        Proven: You have 5-7 years of experience in marketing, including campaign set-up, segmenting audiences, curating and writing copy, and analyzing performance. Prior direct marketing experience a plus.  Experience within an ESP and with Google Analytics is preferred.

●        Analytics-obsessed: You’re a connector of dots. People know you as the go-to data whisperer. You’re able to look at a massive spreadsheet and unpack it for truth, using your exceptionally strong analytical and quantitative skills to guide teams on impactful decisions.

●        Collaborative: You’re a cross-functional team player with strong project management and leadership skills, working with an eagle eye for detail and a contagious energy. You run to – not from – a challenge, managing multiple projects, setting priorities and meeting deadlines. 

About

Everyday Health Group (EHG) is a recognized leader in patient and provider education and services attracting an engaged audience of over 74 million health consumers and over 890,000 U.S. practicing physicians and clinicians. Our mission is to drive better clinical and health outcomes through decision-making informed by highly relevant information, data, and analytics. We empower healthcare providers, consumers and payers with trusted content and services delivered through Everyday Health Group’s world-class brands.

About Ziff Davis

Ziff Davis (NASDAQ: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, connectivity, health, cybersecurity, and martech. Today, Ziff Davis is focused on seven key verticals – Technology, Connectivity, Shopping, Entertainment, Health & Wellness, Cybersecurity and Marketing Technology.  Its brands include IGN, Mashable, RetailMeNot, PCMag, Humble Bundle, Spiceworks, Ookla (Speedtest), RootMetrics, Everyday Health, BabyCenter, Moz, iContact and Vipre Security.

Our Benefits

Everyday Health Group (EHG) offers competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental, and vision coverage, as well as life and disability benefits. Our employees enjoy Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan.

We are committed to work-life balance with Flexible Time Off, Volunteer Time Off, and paid holidays. We offer family building and caregiving support and generous Family Care and Parental leave, when you need it.  We also provide Fitness Reimbursement and access to wellness programs, ensuring our team stays healthy both physically and mentally.

At Ziff Davis, we remain dedicated to creating an environment where everyone feels valued, respected, and empowered to succeed. We offer Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs, and career development resources. Our employees are recognized and celebrated through employee engagement programs and recognition awards.

If you're seeking a dynamic and collaborative work environment where you can see the direct impact of your performance and thrive both personally and professionally, then Everyday Health Group (EHG) is the place for you.

Ziff Davis is an Equal Opportunity Employer.  At Ziff Davis, Diversity, Equity, and Inclusion (DEI) has always been about fairness, equal​ opportunity, and belonging.​ DEI enables us to attract and retain the best talent, regardless of background or circumstances, while​ enabling our thousands of employees worldwide to thrive​. If you have a disability or learning difficulty that requires accommodation, please let us know by sending an email to [Division Recruiting/HR Email Address].