CRM Manager - Nordic Markets

Retention Sliema, Malta


Position at LeoVegas Mobile Gaming Group

LeoVegas is where the lions play...and work! A fun, agile and fast paced environment connecting 1000+ employees with over 60,000 worldwide employees of MGM Resorts International, as our two leading forces come together. We're culture focused, so if you're an innovator, initiator and a team player, give us a roar and join the LeoVegas pride - WINNER of the iGaming Idol 2022 - Employer of the year award! 

Let's create the world's greatest iGaming experience!

LeoVegas’ scale-up culture sets a tone of courage and capacity to act. Employees are encouraged to not only say what they think, but also to do the job that is needed - “to make it happen”. 

LeoVegas does not believe in hierarchical structures, but instead that every individual employee plays an important role in the company. We trust that you thrive in these environments.

Due to our continued growth, we're now looking for a CRM Manager - Nordics Markets join our high performing team.

As the CRM Manager for LeoVegas’ Nordic markets, you will lead a team of dedicated CRM experts, driving data-driven CRM strategies while delivering the World’s Greatest iGaming Experience to our players. You will play a key role in optimising your markets’ local CRM strategies, leveraging automation, personalisation, and analytics to enhance player engagement and value.

As our CRM Manager you will..

  • You will lead and develop your own CRM team; by giving regular feedback on performance and development, and identify training needs.
  • Be the owner of all customer touchpoints and lifecycle stages, through Adhoc, Journeys & Automation, Onsite Campaigns; leveraging emails, sms and onsite messaging.
  • Report, monitor and react to your markets’ performances, and in collaboration with your team make necessary daily adjustments to CRM plans to meet your commercial targets.
  • Leverage automation to deliver relevant and engaging content and campaigns throughout the entire player lifecycle.
  • Leverage personalisation through data and tools to improve players' experiences.
  • Report on performance of and continuously optimize ongoing campaigns with focus on improving underlying KPIs that leads to increased player engagement and value.
  • Drive incremental campaign improvements through rigorous and continuous AB testings, and apply learnings.
  • Deliver cost effective campaigns by taking ownership of the bonus cost and its continuous optimization.
  • Nurture strong internal collaboration with internal teams; CRM Hubs, Country Management, Marketing Production, Business Analysts and Data Scientists.

Your areas of knowledge and experience:

  • You will have experience in managing a team of your own.
  • You are fluent in English and have exceptional communication, collaboration, and stakeholder management skills, enabling effective cross-functional collaboration and alignment.
  • You are passionate, motivated and self-driven, demonstrating a “can do” approach.
  • You have a deep understanding of how KPIs interconnect, allowing you to effortlessly drive your local markets by leveraging data-driven opportunities.
  • At the core of your expertise lies a strong data-driven mindset, showcasing your proficiency in manipulating, interpreting and presenting complex datasets to extract valuable and actionable insights.
  • Bachelors’ degree in Data Science/Data Analytics/Statistics/Mathematics/Marketing or equivalent work experience – an advantage.

Our Culture

**As our company working language is English so we'd like to see your CV in English please**

At LeoVegas Mobile Gaming Group we firmly believe that our diversity is what makes us unique and that everyone and anyone is welcome to enjoy the ride - regardless of age, gender, disability, race, national or ethnic origin, religion, language, martial or civil partnership status, political beliefs and sexual  orientation. 

We are highly committed to uphold a high level of diversity and inclusion throughout our entire group. Being a global company with a widely diverse customer base makes it essential for our workforce to be a reflection of this. 

By doing so, we believe we will achieve the best possible customer experience and create better value to our shareholders by doing so. 

Hybrid Working

At LeoVegas we have introduced a hybrid working environment that enables our employees to come together and collaborate in person, whilst offering ongoing flexibility to work from home. We all work from the office two days per week, and three days at home. 

Compensation & Benefits

  • Competitive salary based on your experience
  • Well-being allowance to support your active lifestyle.
  • Work from anywhere in the world for up to 4 weeks per year
  • Private health insurance to keep our Team Leo healthy and happy.
  • Personal development plan to help you reach your goals and ambitions.
  • Employee assistance program to help and guide you in challenging moments.
  • Roaring discounts all over Malta island for you to explore.
  • Team activities and events to have some well deserved break and a bit of fun!
  • If you are not based in Malta we will also provide you with a relocation package, which includes 3-week accommodation and flight!