CRM Communications Delivery Team Manager
Description
ABOUT THE ROLE
As CRM Communications Delivery Team Manager, you’ll play a vital role in the CRM team, owning the execution of campaigns across email, push, in-app, and SMS. Working closely with Marketing, Data Strategy, Creative, Promotions, and CRM Analytics teams, you’ll ensure all customer communications are delivered accurately, on time, and with maximum impact.
This is a hands-on leadership role at the centre of the campaign delivery engine — turning marketing briefs into high-quality customer journeys. You’ll help embed best practices in personalisation, testing, and compliance, and act as a key link between strategic planning and day-to-day execution. It's a fantastic opportunity for someone who thrives on precision, collaboration, and fast-paced delivery.
YOU WILL BE RESPONSIBLE FOR:
● Managing the end-to-end delivery of CRM campaigns across email, push, in-app, and SMS
● Owning the build, QA, scheduling, and deployment of all customer communications
● Implementing and maintaining automated and trigger-based journeys to support lifecycle engagement
● Collaborating with the Data Strategy team to ensure accurate audience selection and segmentation
● Working with Creative teams to ensure a responsive and high-quality asset workflow
● Embedding robust A/B and multivariate testing processes to drive continuous improvement
● Ensuring all communications meet compliance, GDPR, and responsible gaming standards
● Supporting campaign performance reviews, collaborating with Analytics to apply insights
● Managing stakeholder expectations through clear prioritisation and effective workflow management
● Contributing to the evolution of tools and processes to increase delivery efficiency and scalability
OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:
● Hands-on experience delivering CRM campaigns at scale across multiple channels
● Strong working knowledge of CRM platforms such as Braze, Salesforce Marketing Cloud, or Adobe Campaign
● Meticulous attention to detail and a strong sense of ownership over delivery accuracy
● Good understanding of personalisation logic, dynamic content, and customer journeys
● Strong organisational and communication skills with experience managing cross-functional stakeholders
● Experience working in a regulated industry with a clear understanding of compliance standards
● A test-and-learn mindset with a focus on data-driven improvements
WHO WE ARE
At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 1800 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 16 offices worldwide.
BENEFITS
● Hybrid working - 3 days per week at the office, with flexibility for 2 days at home
● Workation – Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply).
● Plenty of time to recharge – 28 days of paid leave, plus all public and bank holidays in England.
● Invest in your future – We match pension contributions up to 6%.
● Comprehensive healthcare – BUPA coverage, including pre-existing conditions, plus a cashback plan for dental, optical, and other treatments.
● Wellbeing allowance – £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply).
● A great workplace experience – Talented colleagues, free onsite parking, complimentary snacks and drinks, Monday breakfasts, and Friday lunches.
● A social culture you’ll love – Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun.
● Support for growing families – Up to 6 months of full pay for maternity leave.
● Stay active & save money – Cycle-to-work scheme and gym discounts.
● And there’s more… We’ll share even more perks related to your role when you chat with our Talent Acquisition team!
JOIN US!
In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don’t wait for things to happen; we pounce and make it happen!
Would you be a good fit for the Leo Pride - give us a roar!