App Marketing Specialist

Marketing Sliema, Malta


Position at LeoVegas Mobile Gaming Group

LeoVegas is where the lions play…and work! A fun, agile and fast paced environment connecting 1000+ LeoVegas employees with over 60,000 worldwide employees of MGM Resorts International, as our two leading forces come together. We’re culture focused, so if you’re an innovator, initiator and a team player, give us a roar and join the LeoVegas pride - WINNER of the iGaming Idol 2022 - Employer of the year award!

Let’s create the world's greatest iGaming experience!

LeoVegas’ scale-up culture sets a tone of courage and capacity to act. Employees are encouraged to not only say what they think, but also to do the job that is needed - “to make it happen”. 

LeoVegas does not believe in hierarchical structures, but instead that every individual employee plays an important role in the company. We trust that you thrive in these environments.

Due to our continued growth, we’re now looking for an App Marketing Specialist to join our high performing team.

As our App Marketing Specialist you will have a strong and proven record of running app marketing campaigns, strong impetus for conversion driven digital marketing, great networking skills and enjoy working in close partnership with various departments and stakeholders throughout the company.

As our App Marketing Specialist, you will:

  • Plan and execute performance campaigns across our new sports brand to be launched in the UK, across the AppStore and Google Play Store.
  • Optimise paid app campaigns on multiple advertising channels, including ASO, Apple Search and UAC.
  • Support and assist digital marketing teams (PPC, Social and Programmatic) with app campaigns and analysis.
  • Run A/B tests and multivariate tests to improve app performance and make data-driven decisions.
  • Collaborate with other marketing specialists to set up and launch campaigns.
  • Communicate with the CRM team to increase app retention activities.
  • Support Team Lead with the overall App strategy, product releases and troubleshooting.
  • Present weekly, monthly, and quarterly reports and analysis, whilst identifying new growth opportunities. 
  • Assist in communicating with different partner publishers.

Your areas of knowledge and experience:

  • 1+ years in performance marketing positions, preferably in an app business or an agency environment or ongoing/finished studies in the marketing field
  • Interest in and understanding of Marketing Technology, preferably App Tracking and Attribution
  • SEO/ASO experience is a plus
  • An analytical and data-focused mindset
  • Ability to thrive in a high-growth, fast-paced environment.

Our Culture:

At LeoVegas Mobile Gaming Group we firmly believe that our diversity is what makes us unique and that everyone and anyone is welcome to enjoy the ride -  regardless of age, gender, disability, race, national or ethnic origin, religion, language, marital or civil partnership status, political beliefs and sexual orientation. 

We are highly committed to uphold a high level of diversity and inclusion throughout our entire group. Being a global company with a widely diverse customer base makes it essential for our workforce to be a reflection of this.

By doing so, we believe we will achieve the best possible customer experience and create better value to our shareholders by doing so.

Hybrid Working:

At LeoVegas we have introduced a hybrid working environment that enables our employees to come together and collaborate in person, whilst offering ongoing flexibility to work from home. We all work from the office two days per week, and three days at home.

Compensation & Benefits:

  • Competitive salary based on your experience
  • Well-being allowance to support your active lifestyle.
  • Work from anywhere in the world for up to 4 weeks per year
  • Private health insurance to keep our Team Leo healthy and happy.
  • Personal development plan to help you reach your goals and ambitions.
  • Employee assistance program to help and guide you in challenging moments.
  • Roaring discounts all over Malta island for you to explore.
  • Team activities and events to have some well deserved break and a bit of fun!
  • If you are not based in Malta we will also provide you with a relocation package, which includes 3-week accommodation and flight.