App Marketing Specialist

Marketing Newcastle upon Tyne, Tyne and Wear


Position at LeoVegas UK

LeoVegas is where the lions play…and work! A fun, agile and fast paced environment connecting 1000+ LeoVegas employees with over 60,000 worldwide employees of MGM Resorts International, as our two leading forces come together. We’re culture focused, so if you’re an innovator, initiator and a team player, give us a roar and join the LeoVegas pride - WINNER of the iGaming Idol 2022 - Employer of the year award!

Let’s create the world's greatest iGaming experience!

LeoVegas’ scale-up culture sets a tone of courage and capacity to act. Employees are encouraged to not only say what they think, but also to do the job that is needed - “to make it happen”. 

LeoVegas does not believe in hierarchical structures, but instead that every individual employee plays an important role in the company. We trust that you thrive in these environments.

Due to our continued growth, we’re now looking for an App Marketing Specialist to join our high performing team.

As our App Marketing Specialist you will have a strong and proven record of running app marketing campaigns, strong impetus for conversion driven digital marketing, great networking skills and enjoy working in close partnership with various departments and stakeholders throughout the company.

As our App Marketing Specialist, you will:

  • Plan and execute performance campaigns across our new sports brand to be launched in the UK, across the AppStore and Google Play Store.
  • Optimise paid app campaigns on multiple advertising channels, including ASO, Apple Search and UAC.
  • Support and assist digital marketing teams (PPC, Social and Programmatic) with app campaigns and analysis.
  • Run A/B tests and multivariate tests to improve app performance and make data-driven decisions.
  • Collaborate with other marketing specialists to set up and launch campaigns.
  • Communicate with the CRM team to increase app retention activities.
  • Support Team Lead with the overall App strategy, product releases and troubleshooting.
  • Present weekly, monthly, and quarterly reports and analysis, whilst identifying new growth opportunities. 
  • Assist in communicating with different partner publishers.

Your areas of knowledge and experience:

  • 1+ years in performance marketing positions, preferably in an app business or an agency environment or ongoing/finished studies in the marketing field
  • Interest in and understanding of Marketing Technology, preferably App Tracking and Attribution
  • SEO/ASO experience is a plus
  • An analytical and data-focused mindset
  • Ability to thrive in a high-growth, fast-paced environment.

Our Culture:

As our company working language is English so we'd like to see your CV in English please

At LeoVegas Mobile Gaming Group we firmly believe that our diversity is what makes us unique and that everyone and anyone is welcome to enjoy the ride - regardless of age, gender, disability, race, national or ethnic origin, religion, language, marital or civil partnership status, political beliefs and sexual  orientation.

We are highly committed to uphold a high level of diversity and inclusion throughout our entire group. Being a global company with a widely diverse customer base makes it essential for our workforce to be a reflection of this.

By doing so, we believe we will achieve the best possible customer experience and create better value to our shareholders by doing so.

Hybrid working: 

At LeoVegas we have introduced a hybrid working environment that enables our employees to come together and collaborate in person, whilst offering ongoing flexibility to work from home. We all work from the office on Mondays, and encourage a further day of office working with your team. 


  • A culture and working environment that will allow you reach your full potential; 
  • Hybrid working policy plus the opportunity to ‘Work From any eligible country” for 4 weeks in each year; 
  • 28 days holiday a year, plus (8) public and bank holidays in England;
  • Matched pension contributions up to 6% employee, 6% employer;
  • BUPA private healthcare insurance with pre-existing medical conditions included and a cash-back plan towards the cost of routine dental and other treatments; 
  • A mobile phone of your choice, which can be used for both business and personal use;
  • An unrivalled Family Leave Policy; 
  • Discounts if you visit MGM Resorts iconic destinations in Las Vegas, and other locations around the globe; 
  • Health and wellbeing activities such as fitness classes at lunchtime twice a week;
  • An unrivalled office environment with free parking and an abundance of drinks and snacks including breakfast each Monday and lunch each Friday (we’re feeders, sorry diets!);
  • Regular team and office socials during the day and after work; 
  • Employee referral programme - earn between £750 - £1500 when you refer a friend to come and work for us! 

There’s more! Upon successful completion of your probation:

  • Cycle to work scheme
  • £250 a year Health and Wellbeing allowance