Head of CRM
Description
ABOUT THE ROLE
As Head of CRM, you’ll lead a team of specialists responsible for executing CRM campaigns across all channels, managing data and segmentation, delivering customer-facing promotions, and reporting on performance. Reporting into the Marketing Director, your role is to ensure seamless, compliant, and high-performing delivery of retention and engagement campaigns.
You’ll oversee four sub-teams (Data Strategy, Comms Delivery, Promotions Operations, and CRM Analytics), translating marketing strategy into customer-centric execution. You’ll act as the operational bridge between Marketing, Product, Central CRM, Creative, and Compliance — driving performance through precision, process, and people.
YOU WILL BE RESPONSIBLE FOR:
● Leading the daily operations of the CRM function, covering data, delivery, promotions, and analytics
● Turning strategic briefs into on-time, compliant, and impactful CRM campaigns
● Overseeing the development and execution of automated journeys and lifecycle campaigns
● Managing collaboration across Product, Marketing, Compliance, Central CRM, and Creative teams
● Driving continuous improvement in campaign operations, tools, and workflows
● Ensuring promotion delivery is robust and scalable, working with Product and third-party partners
● Overseeing segmentation strategy and targeting logic to support personalisation
● Leading performance reviews with CRM Analytics to feed back into marketing decisions
● Championing best practices in testing, QA, and responsible communication
● Coaching and developing the CRM team to ensure capability, alignment, and delivery excellence
OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:
● Proven experience leading CRM or campaign delivery teams in a high-volume, data-led environment
● Strong knowledge of multi-channel campaign execution and CRM platforms
● Confidence managing specialist teams across data, comms, promotions, and analytics
● Experience working with Product, BI, and Marketing stakeholders to deliver complex projects
● Deep understanding of segmentation, automation, personalisation, and compliance
● A passion for executional excellence and the ability to operate with calm precision under pressure
● Ability to manage a pipeline of campaigns while continuously improving process and capability
WHO WE ARE
At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 1800 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 16 offices worldwide.
BENEFITS
● Hybrid working - 3 days per week at the office, with flexibility for 2 days at home
● Workation – Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply).
● Plenty of time to recharge – 28 days of paid leave, plus all public and bank holidays in England.
● Invest in your future – We match pension contributions up to 6%.
● Comprehensive healthcare – BUPA coverage, including pre-existing conditions, plus a cashback plan for dental, optical, and other treatments.
● Wellbeing allowance – £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply).
● A great workplace experience – Talented colleagues, free onsite parking, complimentary snacks and drinks, Monday breakfasts, and Friday lunches.
● A social culture you’ll love – Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun.
● Support for growing families – Up to 6 months of full pay for maternity leave.
● Stay active & save money – Cycle-to-work scheme and gym discounts.
● And there’s more… We’ll share even more perks related to your role when you chat with our Talent Acquisition team!
JOIN US!
In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don’t wait for things to happen; we pounce and make it happen!
Would you be a good fit for the Leo Pride - give us a roar!