Online Conversion Analyst - CasinoGrounds

Business Development Gzira, Malta


Position at CasinoGrounds

Are you a master of web analytics, QA, and website optimization? Are you driven by the challenge of unlocking a website's true potential? If you find joy in utilizing data-driven insights to improve user experience and boost conversion rates, then this role might be a perfect fit for you!


  • Utilize cutting-edge data collection tools like Google Analytics and Hotjar to identify underperforming areas on CasinoGrounds sites.
  • Continuously enhance user experience and conversion rates by formulating hypotheses, conducting tests, and meticulously measuring results.
  • Effectively communicate your findings and insights to foster knowledge sharing and maximize the impact of optimization efforts.

The Role:

As our Online Conversion Analyst, you will become a vital member of our Sales team. Your primary mission will be to nurture and optimize CasinoGrounds' full portfolio of Brands, which have already proven to be trusted and successful over the years. Your journey will involve driving the optimization process from research and testing to seamless implementation, measurement, and continuous refinement.

What we look for in a candidate:

  • An analytical mind that thrives on deciphering data and recognizing opportunities and threats.
  • An insatiable curiosity when it comes to Conversion and Optimization techniques.
  • An innate initiative to take charge and propel projects forward.
  • Working Collaboratively:
  • You will collaborate closely with our in-house Sales Team, content experts, designers, and developers to visually conceptualize and execute the optimization strategies with precision.

Desired Background and Skill Set:

  • Hands-on experience with Google Analytics (and/or other web analytics suites) and a flair for identifying data patterns.
  • A/B testing prowess using Conversion Optimization tools and a solid grasp of basic statistics.
  • Passion for delivering exceptional user experiences, coupled with a profound understanding of the potential of personalization and segmentation.
  • Curiosity as your compass, and fearlessness when it comes to asking questions and seeking answers.
  • Self-driven and adept at both autonomous work and seamless collaboration within a diverse, geographically distributed team.
  • Excellent written and spoken English communication skills.
  • Experience with the following is considered a plus:
  • UX/UI design skills, creating designs rooted in the principles of online behavior psychology to craft seamless user journeys.
  • Proficiency in conducting user research with tools such as TestMyUI, Hotjar, focus groups, and surveys.
  • Familiarity with HTML/CSS, JavaScript, jQuery.
  • Copywriting prowess.
  • SEO expertise.
  • Interest or experience in Sports Betting or iGaming.


If you are a passionate Online Conversion Analyst who can leverage data, creativity, and collaboration to elevate user experiences and drive conversion success, we invite you to join our dynamic team at CasinoGrounds!