VP, Media

Media Cedar Knolls, New Jersey


Position at Fingerpaint Marketing

Reset your expectations of a health and wellness agency. Independent by design and built on a foundation of empathy, Fingerpaint celebrates what you bring as both a professional and an individual. With talent across the United States and Europe launching more than 200 brands, we are committed to creating and executing meaningful experiences. In 2021, Fingerpaint was named Ad Age’s Best Places to Work and was awarded Agency of the Year by Med Ad News. Here, creativity happens naturally—we attract top talent and give them a space to grow and collaborate.     
We’re a different type of media partner.​    
Most of us came from large media organizations, many within holding companies. ​    
We were looking for a better way of working, where we could leverage both our expertise and our imaginations. Where media strategists and activation specialists harness the power of content, intentional placements, and outcomes-based buying to drive exceptional performance. Better than what we've ever experienced.​    
​Our best-in-class, never-paint-by-number approach to omnichannel and media planning and activation delivers efficiency and amplify successes for our diverse set of clients.     
Objectives of this role:     
As the Vice President of Media, you will join a rapidly growing team to play a pivotal role in shaping and executing comprehensive omnichannel media campaigns in the eyecare space. As the lead for a portfolio of eyecare Rx products, your responsibilities will span account management and media strategy, with a focus in owning and growing strong client relationships. Your objectives include developing innovative media strategies for the portfolio, fostering collaboration among clients and agency partners, and mentoring the media team to elevate their strategy, storytelling, and healthcare insights. As the cross-functional business lead, you will also be responsible for ensuring that media strategies are properly integrated within larger marking initiatives, such as omnichannel, and creative executions.    
Duties and Responsibilities:     
  • Serve as the conduit between the agency’s media and analytics functions and the client brand managers and commercial analytics, maintaining strong brand and omnichannel client relationships and ensuring overall satisfaction with the team and agency 
  • Lead cross-team initiatives, ensuring strategic oversight based on deep knowledge of the brands’ business goals and motivating internal teams to meet clients’ performance objectives 
  • Collaborate with extended portfolio team partners within the agency and with partner agencies in the development of 2025 brand planning 
  • Communicate broad understanding of client’s industry, business, customers, and needs to internal stakeholders and strategists to inform media objectives 
  • Lead media strategy development and implementation for ophthalmologists and optometrists across search, social, programmatic, and publisher-direct media channels, tailoring recommendations for each segment, enforcing best practices, and facilitating operational excellence on media deliverables and campaigns 
  • Development and steward of strategic media and omnichannel insights and thought leadership related to the category and campaign, as well as broadly in the pharmaceutical media industry 
  • Oversee the media campaign planning process, including RFP development to align brand strategic imperatives to actionable media objectives, partner and program selection, rate negotiations, and performance agreements, projections forecasting of proposed media plan, and final client delivery of a compelling, data-driven strategic recommendation  
  • Responsible for campaign performance and outcomes-based analytics, including in-market pacing and progression through the brand adoption continuum and quantifying the impact of media performance to brand goals with actionable observations and insights 
  • When necessary, lead the new business RFP process, creating strategic narratives, developing media strategies, planning channel mixes, and establishing measurement parameters 
  • Identify and cultivate opportunities for account growth, leveraging data and analytics to build compelling business cases 
  • Drive professional standards within the team for all client communications, maintaining effective listening skills, and resolving issues proactively 
  • Manage project budgets, including staffing and resource requirements, and management of department resources 
Job Requirements    
  • 10+ years of relevant experience in leading pharmaceutical/health & wellness media strategy  
  • Eyecare experience is preferred, but not required 
  • Ability to be a manager, liaison, thinker, and problem-solver 
  • Effective presentation, mentorship, and relationship building skills  
  • Proven experience in digital targeting, data privacy, cross-channel engagement strategy, omnichannel activation, and claims-based attribution  
  • Understand brand fundamentals (positioning, messaging, creative concepts) and how they all work together 
  • Solid understanding of media buying and planning, including deep experience with professional media vendors across digital, traditional, and point-of-care 
  • Strong understanding of media research platforms and tools, such as MediaRadar, Kantar, Mediaocean, and CM360 
  • Excellent communication skills for presenting ideas to clients, senior executives, and internal teams with varying levels of media acumen 
  • Strong writing and organizational skills, with the ability to manage multiple projects effectively and within tight deadlines 
  • Competency in media math, financial management, and performance reporting.Although you can work primarily remote, this role requires the ability to commute into our Cedar Knolls, NJ or Saratoga Springs, NY office as needed.


Don’t meet every single requirement? That’s okay! Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Fingerpaint, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles! Our team of qualified recruiters can match you with the right opportunity. Fingerpaint Group provides equal employment [and affirmative action] opportunities to all applicants and employees. We are proud to recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.