Social Media Director

Social Media Cedar Knolls, New Jersey


Description

Position at Fingerpaint Marketing

Reset your expectations of a health and wellness agency. Independent by design and built on a foundation of empathy, Fingerpaint celebrates what you bring as both a professional and an individual. With talent across the United States and Europe launching more than 200 brands, we are committed to creating and executing meaningful experiences. Here, creativity happens naturally—we attract top talent and give them a space to grow and collaborate. 
 
Objectives of this role: 
As a Director of Social Media at Fingerpaint, you will lead and oversee the strategic direction of both paid and organic social media initiatives for a diverse portfolio of clients in the pharmaceutical and health & wellness sectors. Your role will involve crafting innovative and thoughtful social media strategies, utilizing social listening analyses, audience research, and a deep understanding of the social media landscape. You will be responsible for guiding social creative strategy, identifying audience targeting segments, and optimizing paid campaigns to achieve maximum impact. Collaboration with senior leadership, media strategists, and cross-functional teams, including creative, brand and scientific strategy, and analytics, will be essential to ensure seamless integration of social media activations within the broader promotional ecosystem. This position demands a strategic mindset, meticulous attention to detail, and the ability to provide visionary direction on social media best practices.  
 
Duties and Responsibilities: 
  • Lead the strategic planning and execution of paid and organic social media activations across key platforms including Meta, TikTok, Reddit, LinkedIn, X (Twitter), Pinterest. 
  • Stay abreast of the latest trends and best practices in social media marketing, continuously refining and evolving strategies to maintain a competitive edge. 
  • Serve as a thought leader, representing Fingerpaint’s social media department at industry events and in published articles, and participating in new business pitches to showcase the agency’s expertise and innovative approaches.  
  • Oversee the development and implementation of comprehensive social media strategies (platform, content, ads, influencer) that align with overall campaign goals and drive brand engagement for patient, caregiver, and healthcare professional audiences.  
  • Provide leadership and mentorship to direct reports, guiding their contributions and ensuring timely and accurate completion of deliverables.  
  • Utilize social listening tools and audience research to gain insights into patient and HCP perspectives, identifying barriers and preferences to inform activation of promotional content and placements. 
  • Ensure executional excellence, management, and financial compliance for paid social media campaigns 
  • Collaborate with brand managers and media strategists, creative teams, analytics, and digital strategy teams to ensure cohesive and integrated social media efforts.  
  • Identify optimization and innovation opportunities to evolve and expand client strategies, continuously striving for maximum effectiveness and ROI. 
  • Oversee the preparation and contribute to the presentation of comprehensive reports to key clients, analyzing performance data, spend, organic performance, community growth, and providing actionable optimization recommendations. 
  • Responsible for the social department’s standard operating procedures and guiding the agency’s social media standards, ensuring they are effectively rolled out and continuously followed by internal stakeholders. 
 
 Job Requirements:  
  • 8+ years of experience in social media strategy and management 
  • Proven experience in thought leadership, with a track record of representing an organization at industry events, contributing to industry publications, and participating in new business pitches. 
  • Proven expertise in using social platform ad managers, including certifications 
  • Demonstrated ability to craft and execute innovative social media strategies based on social listening, audience research, and deep knowledge of the social landscape. 
  • Exceptional analytical skills with the ability to interpret performance data and develop actionable insights and optimization recommendations. 
  • Strong leadership and mentorship capabilities, with experience guiding and developing junior team members. 
  • Excellent communication and presentation skills, with the ability to articulate strategic concepts and performance results to clients and internal stakeholders. 
  • In-depth knowledge of social media standards for creative assets and campaign execution. 
  • Proficient in MS Office, particularly Excel and PowerPoint, with meticulous attention to detail and the ability to thoroughly QA campaigns and deliverables. 

Don’t meet every single requirement? That’s okay! Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Fingerpaint, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles! Our team of qualified recruiters can match you with the right opportunity. Fingerpaint Group provides equal employment [and affirmative action] opportunities to all applicants and employees. We are proud to recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.