Director of Analytics
Description
We are looking for a talented and experienced Director, Analytics to join and lead our growing team. The Director, Analytics will own measurement strategies for MedThink clients and lead a team of analysts executing on those strategies. This position reports to the VP, Insights & Connections and will be responsible for senior cross-department collaboration with digital strategists, media strategists, medical strategists, and others.
- Manage and grow a team of analytics professionals
- Collaborate with senior leaders across departments to align on business goals and strategies
- Mentor and coach analysts on technical skills and professional development
- Foster an agency culture focused on discovering business insights and recommendations
- Understand our client’s business, strategies, and objectives to develop measurement models to gauge effectiveness against those objectives
- Work with internal and external teams to effectively measure tactics in multichannel/omnichannel ecosystem and understand how all the pieces work together
- Make recommendations for optimizations to improve website/digital/media initiative performance via clickstream and VOC data
- Help drive innovation in analytics methodologies, tools, and applications
- Oversee creation of analytics reports using Excel, PowerPoint, and BI tools such as Tableau
- Provide oversight for tracking installations via tag management solutions
- Consistently manage analytics data collection process and quickly troubleshoot issues as they arise
- Present analytics findings and recommendations to internal and external stakeholders in a clear and compelling way
- Educate and consult clients from a measurement strategy best practices standpoint
- Create competitive intelligence reports as needed
- Define data sources, metrics, dimensions, and dashboards to facilitate inquiry, analysis, and reporting; Ensure data hygiene and data integration across all sources
- 6+ years of strategic insights and analytics experience
- Analytical thinker, quantitative orientation, and excellent problem solver who can uncover the ‘why’ and the ‘so what’
- Strong mathematical/statistical knowledge required
- Experience in pharmaceutical industry
- Experience in implementing analytics installations via Google Tag Manager and Google Analytics
- Experience using survey design software such as Qualtrics or SurveyMonkey
- Experience developing and deploying surveys, with knowledge of survey design principles and methodologies
- Proficiency in creating in-depth and insightful analytics reports
- Experience implementing, measuring, and optimizing the success of multichannel/omnichannel campaigns
- Passionate about innovation
Don’t meet every single requirement? That’s okay! Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Fingerpaint, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles! Our team of qualified recruiters can match you with the right opportunity. Fingerpaint Group provides equal employment [and affirmative action] opportunities to all applicants and employees. We are proud to recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.