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Digital Manager

Singapore, Singapore

Description

Overview of job
 
We are looking for a Digital Manager to join the EssenceMediacom team, in this role you manage Influencer & Amazon Marketing Strategy, focusing on optimizing performance, driving innovation, and enhancing brand visibility through data-driven decisions and creative marketing approaches for cohesive and effective marketing efforts.
 
Reporting of the role:
This role reports to: Account Lead, Singapore 
3 best things about the job: 
  • Working in one of the most digitally advanced and forward-thinking media agency that is globally connected 
  • The position will provide you with opportunities to challenge yourself to bring in new thinking and provide value in digital planning across funnel 
  • An opportunity to work with and learn from highly experienced, action-oriented media practitioners 
 
Responsibilities of the role:
 
Influencer Expert:
  • Develop and strategize influencer marketing approach for the brand 
  • Analyse Influencer data to align with business goals and propose actionable interventions 
  • Identify top competitors and analyse their unique strategies; prepare a comprehensive analysis report. 
  • Identify competitive and landscape content trends using available tools & map Influencer trends and recommend strategies 
  • Track key content points (KCPs) and recommend ideas 
  • Assist in developing content calendar ideas 
  • Collaborate with Brand POC to build the KOL plan for the month; share KOL insights and interventions 
  • Refine growth measurement for Influencer approach; understand and improve attribution metrics 
  • Confidently participate in pitches while working collaboratively with the rest of the team. 
 
Amazon Expert: 
  • Develop comprehensive Amazon advertising strategies to deliver business goals  
  • Design campaigns on Monthly basis with the Brand team  
  • Manage and optimize Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display. 
  • Conduct in-depth keyword research and competitive analysis to inform campaign strategies. 
  • Continuously monitor and adjust campaigns to maximize performance and achieve KPIs. 
  • Analyze campaign data to assess effectiveness and identify areas for improvement. 
  • Generate detailed reports on campaign performance, including key metrics such as sales, ROI, ACOS (Advertising Cost of Sales), and customer acquisition cost. 
  • Provide strategic insights and recommendations based on data analysis to inform future campaigns. 
  • Collaborate with the brand team to ensure Amazon advertising strategies are integrated with overall marketing initiatives. 
  • Experiment with new ad formats, targeting options, and strategies to drive innovation and improve performance. 
  • Implement best practices for campaign management, optimization, and reporting. 

Measures of success –
In three months:  
  • Strong understanding of client business model 
  • Team Point of Contact for Amazon & Influencer related queries 
  • Build professional relationship with teams and lead performance driven strategies with clients  
  • A keen understanding on the various platforms and systems which power eCommerce media 
In six months:
  • Independently provide Ecom & Influencer solutions towards ad-hoc request from clients
  • Be the person whom the client goes to for day-to-day activities. Able to propose ideas and activities to answer identified challenges in regards to Amazon & Influencers
  • Mentor Interns and assist in leading a small-scale project (identify needs, formulate ideas into plan, set the scope and present to the Manager
  • Improved workflow efficiencies across the teams
  • Be on top of all the betas and innovations in the digital space and be able to articulate and share with internal and external stakeholders and how it could be relevant and useful to them
  • Driving cross-channel synergy – Connect the power across Media & Brand Teams
In 12 months:
  • Be comfortable in developing proposals and preparing Influencer & Amazon media strategies in line with the overall campaign
  • Be able to lead and provide strategic insights on Amazon & Influencer matters
  • Be confident in taking part in pitches whilst working together with the rest of the agency 
Minimum qualifications: 
  • Bachelor’s Degree
  • Good understanding of all Influencer Media
  • Experience in managing multi market campaigns (globally / regionally)
  • Proven record of success in running audience-based/performance driven/direct response campaigns
  • Comfortable using Microsoft excel/automated dashboards, etc. – An analytical mind that is creative as well as data driven to identify trends/patterns and insights
  • Ability to work within and effectively manage a team, decisively organizing multiple assignments for both self and team direct reports
  • Extremely business-minded and detail-oriented, with clear and proven organizational skills
  • Demonstrate genuine curiosity and interest in our clients & their business
More about GroupM
GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.
Discover more about GroupM at www.groupm.com
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupmworldwide 

About GroupM Singapore
GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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