Digital manager
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About GroupM
GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally
The Role Objective
- This is an opportunity to work on world class brands, seeking growth and breakthrough in Japan.
- The Digital Manager is responsible for delivery quality and innovative digital media plans - based on strong rationale, numerical analysis and understanding of digital channels in Japan media ecosystem, to fulfil clients’ marketing and campaign objectives.
- You will manage the day to day running of clients’ digital media activities on platforms such as Google, Yahoo, Meta; working with our implementation teams to ensure the highest standards of campaign settings, targeting and optimization. You will have an end-to-end oversight of campaigns – from planning, activation, optimization, measurement and final campaign analysis.
- You will serve as an expert to clients, and provide guidance to junior team members.
Responsibilities:
Strategic Skills
- Support the team leaders by providing expertise on specialist area
- Support the team leaders in developing the digital communication planning discipline
- Provide insight and analysis to the team leaders to support the development of data driven strategic recommendations for the client
- Knowledge of Digital landscape
- Negotiation on tie-ups, long term buys
- Creative/ co-creation with publisher partners
- Recommended best digital mix
Client Relationship
- Develop strong relationships with clients, be their go to person for anything digital.
- Work with wider teams (including performance marketing, biddable and programmatic) to ensure regular reporting that serves the client’s needs.
- Anticipate the client’s needs and set up internal process to meet / exceed them
- Lead on relevant part of client meetings, QBRs, etc.
- Keep your client leads up to date on social best practices - content, platforms, and tools within the paid social ecosystem.
Operating and Technical Requirements
- Work closely with the team leaders and the strategy team to produce best in class campaign strategy, plan and rationale documents, for both digital and offline media.
- Lead in planning, buying, negotiating, executing and optimising campaigns according to the briefs.
- Lead the delivery of measurement, analysis and reporting of all digital media campaigns and feeds this intelligence and insight back into the optimisation of campaigns and activity
- Coordinate with senior planners/buyers and media executives to ensure campaign planning and buying are on target and meeting client expectations.
- Work with client to implement all technologies that are required (ex: tracking, audience measuring, 3rd party verification).
- Establish and deliver tracking of campaigns status and update clients in a structured and timely way.
- Analyse data with the support of the team and deliver insights that adds value for future campaigns
- Work with the digital planners to deliver digital competitive reviews with insights about competitor’s activity for the selected markets.
- Lead briefing process and discussions with media partners.
- Review partner proposals and take lead role in shaping them to align with campaign objectives and ensure the strategy has been fulfilled.
Team Player
- Mentor and provide direction to junior team members.
- Flags up any serious performance issues immediately and seek help to manage them accordingly.
- Contribute and improve the quality of the teams’ work output.
Key Performance Indicators:
- Product: outstanding plan execution & operational excellence. KPI Digital Specific KPIs
- Client: satisfaction, retention and growth, contributing to a high TRR score for Digital Planning. KPI TRR score
- People: identification and retention of high performers, team engagement at all levels. KPI 360 scores, retention of team
- Commercial: client profitability. KPI Client profitability target
- Personal development: positive My360 feedback from manager, peers and clients.
Education, skills and behaviours
- 5+ years progressive experience in digital marketing/media experience.
- 3+ years of senior experience on a similar role.
- Ideally Degree educated in a business, numerical or analytical degree e.g. economics, mathematics, statistics or engineering.
- Numerate and analytical.
- Bilingual preferred; Japanese and English; with fluency in one language and basic/business communication in the other.
- PC literate (Excel, PowerPoint, Word).
- The ability to delegate, up and downwards, to coordinate between groups and departments and to be able to sell strategies, initiatives and ideas convincingly.
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