Description

Overview of job:

EssenceMediaCom is looking for a Business Director - Strategy based out of Mumbai. You will be the leading the media mandates for some of the key clients for FMCG client for EssenceMediaCom. Your understanding of inclination towards strategic thinking for media planning & business reconciliation will be added advantage on as you’ll be leading an integrated team.

Reporting of the role

This role reports to the Strategy lead 

3 best things about the job:

1. You would be working in one of the most exciting agencies and leading FMCG accounts
2. Scope to work on a portfolio cutting across various target audiences, markets, life-stages and media maturity
3. Systematized working process
4. Vertical Learning Curve

Measures of success – In 6 months:

• You would be expected to have full understanding on your portfolio of brand/s
• Understand the different stakeholders within agency and start building relationship with them.
• Drive audience first thinking on sizing, segmentation, mapping media behaviour, recommending platforms and innovations
• Correlate media investments especially on Television to sales , distribution and brand health metrics by markets to derive recommendations
• Be adept at addressing queries and creating playbooks on edit strategy, celebrity effectiveness, media partnerships, etc
• Sharing insights on overall market and key competitors; media owner ecosystem insights (Eg: implication of Jio-Hotstar merger on campaign plans)

In 12 months:

• Lead the annual planning process for our clients.
• Use GroupM tools and measurement frameworks to create approach and media investments that drive KPIs.
• Win awards in both internal and external forums on strategy
• Exclusive and first to market for GCPL including tech partnerships
• Suggesting technology solves that improve process bringing efficiency and effectiveness (Eg: dashboarding, automated reporting,etc)

 Responsibilities of the role:

• Build a relationship as the client’s strategic advisor on all communication related issues related to the brand / category
• Clarify, formalize and manage client expectations on strategy on an ongoing basis.
• Supervise and lead Annual Operating Plans and Communication Review work with teams by utilizing GroupM’s research, systems and tools

What you will need:

• Deep expertise in FMCG planning, having practical expertise in “How Brands Grow” model of marketing.
• Excellent presentation skills – Generating case studies, independently building a client-centric perspective, ability to confidently present to senior management

• Minimum 10 years of experience in a similar set up exposure to TV planning is a must with knowledge of BARC YUMI/ TGI/GWI
• Proven track road of developing annual and TV media strategy on a top 5 advertiser in the country – preference to those having worked on brands across premium and rural hinterland
• Exposure to building and presenting to senior management on strategic and thought leadership initiatives – eg: Analytics, Big Integrated ideas, measurement frameworks, etc

More about EssenceMediacom:

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.

EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people.

EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.

About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global