Senior Media Activation Director
Apply NowDescription
About the role
The Media Activation team is responsible for providing thoughtful and exciting recommendations for Search, Social, Display, and Video, owning supplier relationships, and then executing those recommendations expertly. The Media Activation team leverages their mastery of each channel to make sure its recommendations are consistently excellent and innovative, and that in-channel performance and data integrity is maximized.
Reporting into the VP, Activation, APAC, this role acts as our client's (Google SMB) senior partner and expert for paid media. This role is responsible for delivering best in class media campaigns to meet our client’s KPIs. Success in this role involves providing strategic insight across a breadth of client stakeholders and platforms, owning best practice and optimization strategies within the product vertical, and leading a team of 20+ highly driven and skilled activation specialists (including ultimate responsibility for quality of work within this team).
Some of the things we’d like you to do:
- Lead in Media Activation business development, support client onboarding and in the creation, roll out, and adherence of best practices across channels
- Serve as point of escalation for Media Activation across client account B2B teams
- Identify new platforms, partners & integrations, evaluate these (and existing platforms) over time and maintain a POV here
- Develop strong relationships with your client, and key suppliers, leading team communications with these stakeholders. Be able to communicate with clients on subjects outside your remit, and provide them with useful insight, working independently
- Develop thought leadership pieces & case studies throughout the course of the year to demonstrate role within wider industry as a Media expert
- Deliver quarterly, semi-annual, or annual updates on work quality as it relates to owned workstreams
- Gain a strategic understanding of the client’s business and KPIs, and how campaign optimizations meet those KPIs
- Support the Client Director, Planning Director & Media Activation Practice Lead in capacity planning & resource management for the team
- Lead through vision, values, and model leadership behaviors while championing and facilitating change in a positive manner
- Thoughtfully craft career development plans for your reports and contribute to the development of training materials for the department
- Manage a team of 2-5 direct reports, a larger team of up to 20
A bit about yourself:
- An experienced and exceptionally talented individual, you will be passionate about digital media and have a desire to be at the cutting edge of online advertising.
- At least 8 - 10 years’ experience within a digital-centric role with a track record of leadership and business growth
- Strong understanding of the digital landscape, suppliers and technology
- Strong analytical skills. Able to analyze and draw conclusions from data and comfortable presenting quantitative information in a client context
- Demonstrate the ability to present your strategic recommendations to external/internal clients
- Eager to learn new concepts and challenge the existing business framework
- Highly developed interpersonal, team building and relationship management skills
- Demonstrated experience in senior stakeholder relationship building and management
- Proven capability in building, developing and mentoring people and teams
- Past experience in managing profitability in the context of agreed scope of work
- Experience in setting work quality standards and consistently delivering against them
- B2B Digital experience is a plus
What you can expect from Media Futures Group
Media Futures Group’s mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As a Media Futures Group employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.