Regional Strategy Director
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About the role
The Strategy group at Media Futures Group is focused on moving the discipline forward into a new era of insights and business solutions. You’ll find all of the usual Strategy responsibilities apply: inspiring and applying cultural, audience, market and product insights to answer our clients objectives; creating robust comms strategies and tactics; and working with our internal teams and partner agencies to present the best and most interesting ideas.
On top of all of that, we push for more.
We puzzle over new data sets, new signals from social platforms, new ways to design creative assets, new testing structures, and new ad products for our clients. It’s all new, unknown and just waiting for us to figure it out.
Day to day? You’re operating as the main strategic point of contact across a few product, brands and many campaigns - under the leadership of SVP Strategy APAC, all while doing research, formulating insights, brainstorming new ideas and reviewing data with serious rigor.
Some of the things we’d like you to do:
We’d like you to be a trusted resource and partner to our clients, especially their strategy and innovation leads, not afraid to have the tough conversations when necessary, but also willing to adapt to their needs. You should enjoy working at the edge of what is known in our industry and fueled by trying to figure it out.
We emphasize behaviours. We value emotional intelligence, curiosity, and collaboration above all else.
We are looking for a person that is comfortable doing their own research, as well as pulling out and presenting the key insights and ideas. Some days you will be presenting your ideas to clients, and some days you will be providing others with ideas to present. You will feel supported and support others in return.
- Develops strategic briefs for clients, aligning with their business objectives.
- Identifies and analyzes target audiences using data-driven methodologies.
- Generates insights and develops communication platforms using qualitative and quantitative data.
- Manages relationships with senior clients, acting as a strategic advisor.
- Proactively identifies and solves client challenges.
- Collaborates with Analytics and Planning teams.
- Maintains expertise in category and consumer trends.
- Develops and implements AI-driven approaches to strategic planning.
- Provides local strategic support to internal teams.
- Focuses on advancing Google's social growth.
Requirements
- At least 12 years of relevant experience in strategy (comms planning, media strategy, research, insight)
- Preferred experience across multiple disciplines (creative, media, analytics agency or similar)
- Prior experience working on global brands and presenting strategies to senior stakeholders
- Strong understanding of the region - media, audiences and culture.
- Working knowledge of AI & LLM models (ChatGPT, Gemini, Claude)
- Strong knowledge of market and audience research tools (GWI, Brandwatch, TGI etc.)
- Strong understanding of Meta, Google, X, TikTok etc and how we can use data from these platforms for insights.
- Vision for where communications strategy and the wider marketing industry is going
About GroupM Singapore
GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.