Media Planning Executive
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About Media Futures Group:
The Media Futures Group (MFG) is a bespoke team within GroupM that delivers on our commitment to Google for a more strategic, creative and integrated media approach established to drive better business results.
The MFG team is made up of best in class digital, offline, and integrated media experts who work together to enhance media’s contribution to Google’s business. MFG is powered by Essence, MediaCom, and other constituent parts of GroupM around the world. The MFG team operates in a seamlessly integrated way across strategy, planning, investment, creative, business sciences and analytics, data and technology. The profile of people who work in MFG are world class, committed to establishing a new high water mark in the media industry.
MFG is committed to the growth of our people as a means to unleash the potential of Google’s business. We are invested in whole-person wellbeing, values and behaviors that reflect our mission and purpose, and providing the tools and systems needed to do the best work of your career. This is a team empowered by limitless possibilities.
Overview of job
Media Planning Executives are responsible for analyzing data, thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible. Armed with this critical analysis, media planning managers devise, propose, or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.
Some of the things we'd like you to do:
- Audience research in syndicated and 1st party data sources
- Creative spec management
- Support in the creation of tactical plan presentation and the actual media plan
- Oversee the successful launch of campaigns using the “Launch Tracker”
- QA of media plan set up conducted by various Activation team members
- Collate/Draft commentary on media performance and conduct first review on quality
- Adherence to team quality standards for reporting template and delivery
- Keep consistent track of campaign performance and target (monthly) across all channels, flagging needs for intervention
- Use understanding of campaign and marketplace to contribute ideas for campaign experiments and also prioritize experiments contributed by other team members
- Use understanding of campaign performance to contribute content to campaign wrap-up presentations
A bit about yourself:
- At least 1 year experience in digital media, advertising, marketing
- Working knowledge and effective vocabulary across search, social, display, video, and/or programmatic media buying
- Experience with Media Research Tools (Comscore, GWI, TGI, YouGov, Keyword Planner)
- Expertise with Google suite – Slides, Sheets, Docs, and Lookerstudio
- Strong organizational skills with a keen ability to prioritize and multitask.
- Proven problem-solving skills and ability to think outside of the box
- Ability to work independently and collaborate in a team environment
- Detail-oriented and responsive, deadline-driven with strong reasoning skills
- Proficient in handling and analysing large datasets, with the ability to create effective visualisations tailored to address specific analytical questions
What you will need:
- Be a team player
- Strong communication skills, capable of collaborating effectively within a large, dynamic team
- Be enthusiastic and proactive in getting involved
- A curious mind
- Strong attention to detail
- Ability to work to deadlines
- Able to multi-task and handle multiple projects at one time
- Good organisation skills
- Good knowledge of PowerPoint and Excel
- Show interest & understanding of the media industry
What you can expect from us:
The MFG team is made up of the best-in-class integrated data and media experts from around the world. This convergence of expertise and excellence makes MFG the most progressive and exciting team in advertising and media. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an MFG employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.
About EssenceMediacom:
We discover the breakthroughs that brands need to win. The discoveries, experiences, invention, integration and impact that will make a difference to their business. We are built to keep pace with change, built on data and technology, built for people and algorithms, built around diverse capability, built to test and learn at scale and, crucially, built to evolve.