Egnyte Careers

Description

Reports to Director, Email/Chat/Content Marketing

Responsibilities

• Own, manage, deliver, and report on our website chat experiences
• Leverage the most useful messaging and content to engage the target audience.
• Collaborate with department leadership, using website and chat metrics and industry best practices to help create measurable programs aligned to business goals that focus on driving a world-class user experience, qualified leads, and pipeline.
• Coordinate with live chat representatives and their managers to create a smooth transition between chatbots and live agents.
• Build out audience- and topic-specific, relevant conversational journeys, and automated chatbot flows that drive sales qualified leads and marketing qualified leads.
• Create, manage, and proactively share monthly reporting and analysis of key metrics and performance indicators for the website chat channel
• Partner with analytics, Marketing operations, and website teams to develop and refine our targeting and segmentation strategy and capabilities
• Follow industry policies, compliance requirements and best practices.
• Opportunity to grow into email channel marketing, as time/interest allows

Role Requirements

To succeed in this role you will need to have:

• 5-7 years of experience in B2B Marketing, preferably demand or lead generation  in technology industry
• Proven success in project management, with an ability to create, execute, and adjust plans as needed
• Experience managing Chat
• Strong analytical skills and metrics-driven decision making
• Strong English writing and proofreading skills
• Experience and understanding of lead generation, lead flow, and lead stage conversion process helpful
• Excellent interpersonal, verbal, and written communication skills
• Ability to manage multiple projects and meet deadlines under pressure

About Egnyte

In a content critical age, Egnyte fuels business growth by enabling content-rich business processes, while also providing organizations with visibility and control over their content assets. Egnyte’s cloud-native content services platform leverages the industry’s leading content intelligence engine to deliver a simple, secure, and vendor-neutral foundation for managing enterprise content across business applications and storage repositories. More than 17,000 customers trust Egnyte to enhance employee productivity, automate data management, and reduce file-sharing cost and complexity. Investors include Google Ventures, Kleiner Perkins, Caufield & Byers, and Goldman Sachs. For more information, visit www.egnyte.com