Digital Marketing Manager, Chat

Marketing Mumbai, India or Remote, India


Reports to Director, Email/Chat/Content Marketing


  • Own, manage, deliver, and report on our website chat experiences
  • Leverage the most useful messaging and content to engage the target audience.
  • Collaborate with department leadership, using website and chat metrics and industry best practices to help create measurable programs aligned to business goals that focus on driving a world-class user experience, qualified leads, and pipeline.
  • Coordinate with live chat representatives and their managers to create a smooth transition between chatbots and live agents.
  • Build out audience- and topic-specific, relevant conversational journeys, and automated chatbot flows that drive sales qualified leads and marketing qualified leads.
  • Create, manage, and proactively share monthly reporting and analysis of key metrics and performance indicators for the website chat channel
  • Partner with analytics, Marketing operations, and website teams to develop and refine our targeting and segmentation strategy and capabilities
  • Follow industry policies, compliance requirements and best practices.
  • Opportunity to grow into email channel marketing, as time/interest allows

Role Requirements

To succeed in this role you will need to have:

  • 5-7 years of experience in B2B Marketing, preferably demand or lead generation  in technology industry
  • Proven success in project management, with an ability to create, execute, and adjust plans as needed
  • Experience managing Chat
  • Strong analytical skills and metrics-driven decision making
  • Strong English writing and proofreading skills
  • Experience and understanding of lead generation, lead flow, and lead stage conversion process helpful
  • Excellent interpersonal, verbal, and written communication skills
  • Ability to manage multiple projects and meet deadlines under pressure

About Egnyte

In a content critical age, Egnyte fuels business growth by enabling content-rich business processes, while also providing organizations with visibility and control over their content assets. Egnyte’s cloud-native content services platform leverages the industry’s leading content intelligence engine to deliver a simple, secure, and vendor-neutral foundation for managing enterprise content across business applications and storage repositories. More than 17,000 customers trust Egnyte to enhance employee productivity, automate data management, and reduce file-sharing cost and complexity. Investors include Google Ventures, Kleiner Perkins, Caufield & Byers, and Goldman Sachs. For more information, visit