Sr. Marketing Team Operations Manager

Recruiters: Marlana Milligan (marly.milligan@appfolio.com) Marketing Santa Barbara, California Dallas, Texas San Diego, California Remote - San Francisco, CA

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Description

 

Hi, We’re AppFolio

 

We’re innovators, changemakers, and collaborators. We’re more than just a software company – we’re pioneers in cloud and AI who deliver magical experiences that make our customers’ lives easier. We’re revolutionizing how people do business in the real estate industry, and we want your ideas, enthusiasm, and passion to help us keep innovating.
The Senior Marketing Team Operations Manager plays a critical leadership role in ensuring marketing operates within a structured, scalable, and effective go-to-market (GTM) framework. This role serves as the operational architect for marketing, ensuring functional teams across marketing, product, sales, and services execute in alignment with a unified framework and cadence.
This position is responsible for cross-functional orchestration, process governance, annual marketing artifacts, and accountability mechanisms that keep marketing efficient, structured, and execution-ready. The ideal candidate has deep experience in operational strategy, process design, and cross-functional enablement—bringing rigor, discipline, and efficiency to marketing planning and operational GTM frameworks at scale.

Your impact

  • Strategic Leadership & Operational Framework Management

    • Own and maintain marketing’s operational framework, ensuring execution alignment across marketing, product, sales, and client services.
    • Establish and enforce GTM execution frameworks, ensuring that marketing operates within a consistent and repeatable model for campaign planning, launches, and ongoing programs.
    • Ensure marketing teams operate within a structured accountability model, facilitating alignment between leadership and execution teams.
    • Work closely with the VP of Marketing Operations to provide strategic recommendations on operational structure, process optimizations, and execution improvements.
    • Partner with marketing leadership to define, document, and track key performance indicators (KPIs) to measure execution effectiveness.

  • Go-to-Market Execution & Process Governance

    • Ensure alignment between marketing, product, sales, and client services by maintaining a consistent GTM execution model.
    • Oversee and maintain marketing’s RACI framework, ensuring all teams operate with clarity around roles and responsibilities.
    • Establish and enforce operational cadences that ensure a smooth execution of initiatives, product launches, and campaigns.
    • Optimize and standardize execution workflows, ensuring operational consistency across the marketing organization.
    • Work with Product and Product Marketing leadership to ensure cohesion in go-to-market motions and cross-functional execution strategies.

  • Cross-Functional Alignment & Marketing Leadership Enablement

    • Serve as the primary liaison between marketing leadership and cross-functional teams, ensuring efficient communication and collaboration.
    • Lead and facilitate marketing leadership meetings, ensuring decisions, action items, and follow-ups are properly tracked and executed.
    • Own and maintain the operational roadmap for marketing, ensuring marketing leadership has clarity on execution priorities, upcoming initiatives, and key dependencies.
    • Establish ongoing check-ins with product marketing, product, and leadership teams to maintain alignment and monitor execution effectiveness.

  • Marketing Enablement & Readiness

    • Ensure marketing teams have the necessary tools, processes, and frameworks to execute effectively.
    • Partner with leadership to define enablement strategies that support product launches, customer acquisition and growth programs, and ongoing marketing execution.
    • Maintain marketing’s operational knowledge base, ensuring process documentation, best practices, major artifacts, enablement tools, OKRs, and initiatives are well-maintained and highly visible within the marketing hub to drive productivity.
    • Facilitate intentional team planning and alignment across all marketing functions to enhance connectivity and collaboration.
    • Develop and track team skills and training programs to ensure best-in-class execution and career growth.

  • Special Projects & Strategic Initiative Support

    • Lead or support special projects and initiatives, ensuring structured execution and cross-functional collaboration.
    • Drive process improvements, system implementations, and operational transformation efforts to improve marketing execution efficiency.
    • Act as a change agent, ensuring the marketing organization successfully adopts new operational frameworks and execution models.

Qualifications

  • 7+ years of experience in marketing operations, project management, or a similar strategic role within a marketing organization.
  • Deep understanding of go-to-market execution frameworks and cross-functional orchestration.
  • Strong expertise in marketing operations, process design, and execution models (e.g., RACI frameworks, workflow governance).
  • Proven ability to align cross-functional teams (marketing, product, sales, client services) for smooth execution.
  • Strong leadership, stakeholder management, and executive communication skills.
  • Highly organized, process-driven, and detail-oriented, ensuring smooth execution across multiple marketing functions.
  • Familiarity with marketing project and resource management platforms (Wrike, Uptempo, AirTable, etc.).
  • Experience in a B2B marketing organization.
Compensation & Benefits
The base salary that we reasonably expect to pay for this role is: $152,000 - $190,000.
The actual base salary for this role will be determined by a variety of factors, including but not limited to: the candidate’s skills, education, experience, etc. 

Please note that base pay is one important aspect of a compelling Total Rewards package. The base pay range indicated here does not include any additional benefits or bonuses/commissions that you may be eligible for based on your role and/or employment type.

Regular full-time employees are eligible for benefits - see here.

 
#LI-MM1
 

Why AppFolio

Grow | We enable a culture of high performance, where delivering results is recognized by opportunities for growth and compelling total rewards. Our challenging and meaningful work drive the growth of our business, and ourselves.

Learn | We partner with you to realize your potential by investing in you from the start. We're cultivating a team of big thinkers through coaching and mentorship with our best-in-class leaders, and giving you the time and tools to develop your skills.

Impact | We are creating a world where living in, investing in, managing, and supporting communities feels magical and effortless, freeing people to thrive. We do this by innovating with purpose while cultivating a culture of impact. We learn as much from each other as we do our customers and our communities.

Connect | We excel at hybrid work by fostering an environment that feels flexible, personal and connected, no matter where we are. We create space to fuel innovation and collaboration, and we come together to celebrate, connect, and succeed.

Paddle as One.

Learn more at appfolio.com/company/careers

Statement of Equal Opportunity

At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That’s why we’re a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you’re always welcome at AppFolio.

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