Marketing Executive
Description
ABOUT THE ROLE
We are seeking a dynamic and experienced Marketing Executive to join our growing Marketing Team in Sweden. As the Marketing Executive for Nya Expekt, your primary focus will be on sports marketing, where you will assist the Marketing Manager in executing campaigns in several areas whilst continuing to develop the fastest-growing sportsbook in Sweden. You will create engaging and tailored content while driving initiatives that not only meet but exceed our marketing goals.
This role requires a creative and strategic thinker who is passionate about sports. You should have hands-on experience managing channels and running digital campaigns. Strong creative, written, and communication skills are essential, along with the ability to manage multiple tasks, prioritize effectively, and stay ahead in a fast-paced environment.
As a key player in our team, you will contribute to our sports-focused marketing strategy at a local level, managing everything from visuals and videos to copywriting and campaign execution.
YOU WILL BE RESPONSIBLE FOR:
● Develop and Execute Marketing Strategies: Execute effective marketing strategies set by the Marketing Manager across various channels, focusing on driving growth, brand awareness and engagement.
● Content Creation: Develop compelling and engaging content tailored to our target audience, particularly in the sports betting sector.
● Campaign Management: Plan, execute, and optimise marketing campaigns to achieve key performance indicators (KPIs) and business goals.
● Collaboration: Work closely with cross-functional teams, including design, product, and central marketing, to ensure cohesive and aligned marketing efforts.
● Analytics and Reporting: Monitor, analyse, and report on the performance of campaigns, providing insights and recommendations for continuous improvement.
● Community Engagement: Manage and engage with our online community, fostering a positive brand presence and building strong relationships with our audience.
● Market Research: Stay updated on industry trends, competitor activities, and customer preferences to inform marketing strategies and keep the brand relevant.
● Content Calendar Management: Maintain and update a content calendar to ensure consistent and timely execution of marketing activities.
● Brand Consistency: Ensure all marketing materials align with the brand’s tone, voice, and guidelines.
OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:
ESSENTIAL SKILLS
● Minimum of 2 years of experience in a similar role
● Strong understanding of various local and global sports events
● Strong understanding of sports betting, particularly in odds-understanding
● Proven track record of driving customer growth through data-driven strategies
● Ability to thrive in a target-driven, fast-paced environment
● Proactive, organized, and analytical mindset
● Fluency in both Swedish and English is a must
NICE TO HAVES:
● iGaming industry experience
● Passion for sport and in debt odds knowledge is a big plus
● Experience working with different marketing channels
● Familiar with casino and live casino verticals
WHO WE ARE
At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 1400 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 11 offices worldwide.
BENEFITS
● Hybrid work policy
● 4 weeks of Workation (T&C apply)
● 30 annual vacation days
● Occupational Pension
● 5,000 SEK wellness contribution annually
● Parental Leave Top-Up
● Possibility to enroll in a private health care insurance for both you and your partner
● 1,500 SEK equipment allowance
● Benify - benefits portal with many offers and discounts
● We offer a relocation package with accommodation and flights.
JOIN US!
In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don’t wait for things to happen; we pounce and make it happen!
Would you be a good fit for the Leo Pride - give us a roar!
**As our company working language is English, we’d like to see your CV in English, please**
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