CRM Lead
Description
ABOUT THE ROLE
As the CRM Lead for the Swedish market, you will play a pivotal role in driving our commercial success by enhancing customer retention and loyalty. With a comprehensive understanding of the customer experience and lifecycle, your expertise will shape our CRM strategies across four strong brands and multiple verticals.
You will focus on identifying incremental improvements and implementing innovative approaches to elevate lifecycle and campaign outcomes, ensuring our CRM initiatives' continuous evolution and success.
YOU WILL BE RESPONSIBLE FOR:
● Own the development and implementation of data-driven CRM strategies encompassing the entire customer lifecycle, including onboarding, activation, retention, churn prevention, and reactivation.
● Optimise campaign performance across all CRM touchpoints for your team’s verticals, focusing on commercial enhancements and an improved customer experience.
● Utilise data analysis methodologies to maximise ROI and ROE, enhancing customer value and overall experience.
● Leverage deep customer insights to create personalised communications.
● Monitor budgets and targets, ensure efficient cost management, and drive actions to help the team meet its goals.
● Design and execute automated customer journeys, refining segmentation to optimise campaign effectiveness and profitability.
● Provide guidance and training to CRM Managers and Coordinators, fostering their personal growth and development.
● Onboard and train new CRM Managers, ensuring they possess the necessary knowledge, skills, and tools to succeed.
● Identify opportunities for improvement and challenge the status quo to drive continuous innovation in CRM activities.
● Share insights and learnings across teams, promoting a collaborative environment conducive to shared growth and success.
OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:
ESSENTIAL SKILLS
● Advanced analytical skills for optimising CRM campaigns, segmentations, and customer journeys.
● Strong project management skills, leading to effective planning, organisation, and execution of CRM initiatives.
● Excellent communication and presentation skills.
● Ability to communicate, concisely, concretely, correctly, coherently, completely, and courteously.
● Swedish language on a native level as well as English on a professional level
NICE TO HAVE
● iGaming experiences is a big plus
● Experience in a similar role is recommended
CORE COMPETENCES:
● Serve as a mentor, guiding and supporting team members to unlock their full potential.
● Foster a robust data-driven culture within the team.
● Maintain a forward-thinking mindset, proactively innovating and adapting CRM strategies to meet evolving customer needs, technological advancements, and market trends.
● Demonstrate initiative; you confirm and act without seeking permission.
WHO WE ARE
At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 1800 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 16 offices worldwide.
BENEFITS
● Hybrid work policy
● 4 weeks of Workation (T&C apply)
● 30 annual vacation days
● Occupational Pension
● 5,000 SEK wellness contribution annually
● Parental Leave Top-Up
● Possibility to enrol in a private health care insurance for both you and your partner
● 1,500 SEK equipment allowance
● Benify - benefits portal with many offers and discounts
● We offer a relocation package with accommodation and flights.
JOIN US!
In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don’t wait for things to happen; we pounce and make it happen!
Would you be a good fit for the Leo Pride - give us a roar!
**As our company working language is English, we’d like to see your CV in English, please**
_________________________________________________________________________________________________