CRM Executive - Sport
Description
ABOUT THE ROLE
As a CRM Executive focused on our sports vertical, you'll be at the forefront of developing and executing strategies that enhance player loyalty and lifetime value in the dynamic world of sports betting.
Utilizing a data-driven approach, you'll engage and retain our sports bettors, driving profitability while working collaboratively with various teams to align on common goals and innovative solutions. You will oversee the planning, creation, sending, and reporting of campaigns in one of our largest markets.
YOU WILL BE RESPONSIBLE FOR:
● Campaign Management: Develop and execute multi-channel CRM strategies tailored for sports bettors to enhance loyalty and maximise lifetime value while achieving business objectives.
● Optimization: Continuously monitor and refine campaigns and customer journeys to elevate user experience, boost retention, and enhance profitability within the sports segment.
● Data Analytics: Leverage advanced analytics and segmentation to gain insights into bettor behaviours, enabling personalised and relevant communications that resonate with our audience.
● End-to-End Delivery: Own assigned sports campaigns, ensuring successful execution, adherence to regulations, and a seamless experience for our customers.
● Collaboration: Partner with your team and cross-functional groups to identify shared goals, opportunities for efficiency, and innovative ideas that elevate our sports offerings.
OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:
● 2+ years of CRM experience, ideally within the sports betting industry and/or the Swedish market is a big plus.
● Native Swedish is essential; proficiency in additional languages is a plus.
● Positive, creative, data-driven, and results-oriented.
● Enjoys sharing insights and learning from colleagues while being capable of independent work.
● Excellent planning, organisational abilities, and keen attention to detail.
WHO WE ARE
At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 1800 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 16 offices worldwide.
BENEFITS
● Hybrid work policy
● 4 weeks of Workation (T&C apply)
● 30 annual vacation days
● Occupational Pension
● 5,000 SEK wellness contribution annually
● Parental Leave Top-Up
● Possibility to enroll in a private health care insurance for both you and your partner
● 1,500 SEK equipment allowance
● Benify - benefits portal with many offers and discounts
● We offer a relocation package with accommodation and flights.
JOIN US!
In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don’t wait for things to happen; we pounce and make it happen!
Would you be a good fit for the Leo Pride - give us a roar!
**As our company working language is English, we’d like to see your CV in English, please**
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