Marketing Manager - CA ONT Markets
Description
ABOUT THE ROLE:
LeoVegas Mobile Gaming Group is looking for an experienced Marketing Manager whose main responsibility will be to own and drive all Marketing activities of the LeoVegas brand in Canada; you will be responsible for executing the marketing strategy, and translating it into an operational marketing plan. You will work closely with single-channel marketing experts (App marketers, Display marketers, etc.) and adjust to local opportunities and regulatory requirements.
YOU WILL BE RESPONSIBLE FOR:
- Campaign planning: take the lead on planning and execution of marketing campaigns
- Agency / third party management and coordination
- Alignment of Brand and Marketing/campaign creatives: ensuring constant optimisation of our marketing materials to best drive consideration and grow the brand in the market
- Competitor analysis: maintain thorough knowledge of competitor movements, and report back any recommendations/competitor-led inspiration
- Aiding all single-channel marketing experts with the planning, creation, and execution of effective acquisition marketing
- Aiding the CRM team with the planning, creation, and execution of a retention marketing strategy
- Compliance: Ensuring that LeoVegas remains compliant to marketing legislation in Canada, and keeping up to date with regulatory changes
- Reporting and analysis: proactive analysis of marketing campaigns, running reporting sessions, and maintaining constant communication with the Country Manager on current performance
OUR SUCCESSFUL CANDIDATE WILL HAVE:
- Have a proven track record and experience working within iGaming, Entertainment, or B2C Tech
- Have commercial nous: strong focus on profitability/ROI, budget management, and hitting growth targets
- Be a creative problem solver
- Fluent in English; French is a plus, but not required
- Come from a digital marketing background
- Be comfortable analysing data, and extracting conclusions and actionable insights
- Feel confident in their ability to build relationships and manage stakeholders, as well as run meetings and deliver engaging presentations
- Be hands-on and proactive: this role is a blend of strategic thinking and the operational side of marketing
WHO ARE WE
At the core of LeoVegas Group, is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 1400 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 11 offices world-wide.
BENEFITS
- Competitive salary based on your experience.
- Well-being allowance to support your active lifestyle.
- Private health insurance to keep our Team Leo healthy and happy.
- Personal development plan to help you reach your goals and ambitions.
- Employee assistance program to help and guide you in challenging moments.
- Team activities and events to have some well deserved break and a bit of fun!
JOIN US:
In our pride, we like to empower our teammates to find their roar and run with their wildest ideas. We don’t wait around for things to happen, we pounce and make it happen!
If you think you would be a good fit for the Leo pride - give us a roar!
**As our company working language is English we’d like to see your CV in English please**