Head of Organic Social Media
Description
ABOUT THE ROLE
As the Head of Organic Social Media at LeoVegas, you will take on a pivotal role with ultimate responsibility for overseeing all organic social media initiatives across the company. Leading a dedicated team, you will craft and execute compelling strategies on platforms including but not limited to Facebook, Instagram, and X (Twitter), ensuring a cohesive and impactful presence for all LeoVegas group brands.
Your expertise in sport & casino gambling verticals will play a key role in elevating our brand visibility, engagement, and community building in each of our key markets.
YOU WILL BE RESPONSIBLE FOR:
● Lead and manage a team of organic social media specialists, overseeing the development and execution of organic social media strategies across platforms like Facebook, Instagram, and Twitter for LeoVegas group brands
● Devise global and country-specific strategies for all brands. Maintaining consistent communication with country teams ensuring strategy alignment, content localization and campaign management.
● Develop and implement innovative social media campaigns to enhance brand visibility, engagement, and community growth.
● Collaborate closely with various departments to ensure cohesive brand messaging, strong content, and striking visuals for all LeoVegas brands, with a particular focus on our hero brands, LeoVegas and BetMGM.
● Initiate and manage external relationships with agencies, partners, and influencers.
● Analyse data and metrics to measure social media campaigns and adjust strategies accordingly.
● Define KPI’s and provide regular reports on strategy performance.
● Implement Paid social media campaigns to support organic growth and country strategies.
● Manage social media budgets, ensuring efficient allocation of resources and maximising performance.
● Monitor industry trends, competitor activities, and customer feedback to refine and optimise social media strategies.
OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:
● 7+ years of professional experience in social media marketing
● Proven success in developing and executing successful social media strategies, preferably across multiple markets
● Familiarity with the online sportsbook and casino market
● Solid experience with social media management tools - eg. Sprinklr, Hootsuite, Sprout etc.
● Experience in leading teams
● Strong understanding of social media analytics and ability to use data to drive decision-making.
● Experience with reporting tools; knowledge of Google analytics, Google trends and Tableau would be considered a plus.
● Excellent communication skills, both written and verbal.
● Creative thinker with the ability to generate new and engaging content ideas with a keen eye for detail.
WHO WE ARE
At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 1400 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 11 offices worldwide.
BENEFITS
● Hybrid work policy
● 4 weeks of Workation (T&C apply)
● 28 days paid leave + public/bank holidays in England
● Matched pension contributions up to 6%
● BUPA healthcare which covers pre-existing conditions plus a cash-back plan to support with dental, optical & other treatments
● 250 GBP wellness contribution annually (T&C apply)
● Free onsite parking and complimentary snacks and drinks. We also serve breakfast on Mondays and lunch on Fridays
● Team and office social events throughout the year, which also include a quarterly team budget
● Enhanced parental leave
JOIN US!
In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don’t wait for things to happen; we pounce and make it happen!
Would you be a good fit for the Leo Pride - give us a roar!
**As our company working language is English, we’d like to see your CV in English, please**
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